What is the best thing that I love about my work? Obtaining a high positioning average in search engines and helping my clients earn from it. I love watching them grow as they start to speak my language and see the results for themselves.
Another aspect I love, and something I’ve recently discovered, is finding the courage to get up on stage and talk about SEO. It’s there that I’m able to share my passion for what I do by explaining it in a way that’s less complicated and more accessible. In the end, what might seem boring is really just the algorithms of our behavior, and we are truly marvelous creatures.
What is my idea of perfect happiness? Having a bit of extra money to give my kids more opportunities than I had growing up, and to see them happy. Being able to go on vacation two times a year with my partner, as well as having more time to enjoy the company of close friends.
What is my greatest fear? My biggest fear is a problem without a solution. The feeling of helplessness from not being able to resolve an issue gives me anxiety.
What is the trait that I most deplore in myself? My tendency to react immediately rather than stop and reflect. Sometimes my impulsiveness can cause problems, but with maturity and the freelance life I’ve learned to count to 5, although I doubt I’d get to 10.
What is my greatest extravagance? I feel like a very ordinary person, my biggest extravagance might be the excess energy I have. I’ve always felt the need to go further and have never been good at containing myself, I definitely live life to the fullest.
On what occasion would I lie? Never. I hate lying and I hate when others lie to me. I can’t stand those who prefer a white lie to the uncomfortable truth.
What is the influence of role models, in my work and in my life? I don’t think I really have a definitive role model to be honest. I admire Rand Fishkin and Aleyda Solis but I try to see the best in everyone and when I can, apply those aspects in my own life.
What is the thing that I dislike the most in my work? I don’t like when the client feels like they can do my work just because they surf the internet or have a social media presence. I always say that you wouldn’t ask a surgeon to stay conscious during a procedure to tell them how to do their job, we go under and we wake up with the work done. If you call me, a SEO Specialist, and want to tell me how to do my job, you might as well work things out yourself.
When and where was I the happiest, in my work? There have been so many moments of happiness… The first time my brother called me to say “Giulia, you did fantastic, look at these results!”; the time I jumped on stage at SEO & LOVE thanks to Salvatore Russo,who believed in me and wanted me there with all the other great names; and the clients that call me years later to tell me how happy they are.
If I could, what would I change about myself? Physically, my feet and my tendency to gain weight. Personally, my fear of making mistakes and being judged.
What is my greatest achievement in work? My biggest success in work, and I don’t want to seem too conceited, is myself. After being afraid to become freelance, I would wake up from panic attacks and search desperately for a stable job to leave the business I worked for.
In the meantime I studied like crazy to make this whole idea a reality, as well as various strategies that weren’t familiar to me in order to hit the ground running.
At the beginning I was very lucky to know people that believed in me and supported me, giving me advice, and drying the tears when I just wanted to drop it all. Having them next to me helped so much in turning things around.
After recognizing all the support, everything started to fall into place and the journey to where I am now was full of even more fantastic people. It always seems uphill but now I just try, and if I fail, I’ll know at least I gave it a shot.
What is my most inspirational location, in my city? My terrace in the Summer months. 5:30 in the morning when the alarm goes off and I sit outside, listening to the silence and soaking in the inspiration.
What is my favourite place to eat and drink, in my city? To eat and drink in Padova “da Mario e Mercedes” or “al Ventinove” and when I head outside of the city to escape the heat, “al Roccolo”. Otherwise if it’s just for a drink, “Casale ai Colli”.
Who is my greatest fan, sponsor, partner in crime? The Paolo’s in my life: Paolo, my partner, in silence, and through his patience and help with the family. This first year has been incredibly difficult and if I was able to smile through it all, it’s only because I was letting the steam out at home. He has consistently been patient with me.
Paolo, one of my closest friends, whom I met at a creative writing course when Emma was just born. I had decided I needed to study the Italian language more and he’s been a witness to some of my greatest achievements and failures ever since. He’s helped me through all the tears and been by my side for all the celebrations.
Finally, I have to say, there are so many people who help me each and every day and I’m so lucky to know such wonderful individuals.
Whom would I like to work with in the future? I would like to work with people who understand the importance of my work and with whom I can grow together and feel right at home. In the ideal world, we should always have clients and colleagues that want to win together. Unfortunately, that’s not always the case.
What project, in the nearby future, am I looking forward to work on? I’ve been playing my cards close recently and talking with others who have a similar outlook on life. I’m hoping to turn the tables on a possible opportunity, and am really hoping a certain proposal arrives in time for my birthday. It would be an awesome gift.
The rest of my future projects are on pause, I’m taking a moment to understand what I really want and what will make me truly happy.
How can you contact me? On my website http://www.seospirito.com you can find all my contact information, and my social profiles as well.