The Heroine’s Journey of Luisella Curcio

What is the best thing that I love about my work? The best thing that I love about my work is creativity. I’m a Freelancer Digital Strategist, SEO and Social Media Specialist. Creativity is important for every aspects of my job and my everyday life. I can work when and where I want, what I need is just a Wi-Fi and a laptop. At the moment I work for RTR Sports Marketing, leading agency in Sports Marketing and Sports Sponsorship.

What is my idea of perfect happiness? This is a hard question. My idea of perfect happiness is a nice relationship with myself in every moment of my life. Doing a job that I love is great but it is not the only aspect. These aspects are very important too: relationships, free-time, friends and family. The last ingredients to reach the perfect happiness are: curiosity, travels, knowing other cultures and reading a lot.

What is my greatest fear? My greatest fears are boredom and loneliness. I’m always afraid to be alone for the rest of my life.

What is the trait that I most deplore in myself? Sometimes I am shy and I close myself in my own world. It is a great world full of imagination and I feel comfortable there. But I always come back to reality.

What is my greatest extravagance? Smile, smile a lot and speak with loud voice.

On what occasion would I lie? When the truth can cause more problems than a lie.

What is the influence of role models, in my work and in my life? I love and I hate roles. I haven’t good relationship with roles, but at the age of 33 years the situation is getting better.

What is the thing that I dislike the most in my work? The long hours spent in front of a laptop.

When and where was I the happiest, in my work? When people said to me: “Luisella thanks for your great job”. These are the best five words that clients can say to me. These words refers to a first position obtained in the Google’s SERP or for a spectacular social media campaign.

If I could, what would I change about myself? Think less do more.

What is my greatest achievement in work? My greatest achievement in work is first positions in Google’s SERP. I’m a digital strategist, seo, social media, and storyteller specialist. I love words in all their aspects, and my great love is Seo.

What is my most inspirational location, in my city? My most inspirational location is the Officine On/Off in Parma. It is a coworking space, a Fablab and a music production room and much more. You can work there together with other creative freelancers and share with them works, ideas, skills, smile and dreams.

What is my favourite place to eat and drink, in my city? My favourite place to eat and drink in my city is Trattoria Corrieri. A typical restaurant in Parma where you can eat local food like home-made pasta, Parmesan cheese and Prosciutto di Parma, etc. The atmosphere is very traditional. As you step inside you can see the open kitchen through a glass window and they also have a ham corner inside the restaurant where they cut the cold cuts and parmesan cheese. Inside the restaurant there is an amazing open door courtyard.

Who is my greatest fan, sponsor and partner in crime? My greatest fan, sponsor and partner in crime is my boyfriend. He is the best person that I could have met in my life. He is creative and support me in every aspect of my everyday life.

Whom would I like to work with in the future? Of course with creative Freelancers and happy people.

What project, in the nearby future, am I looking forward to work on? I’m looking forward to working on my personal website. At the moment I haven’t a website about me, this means that peoples can’t find about my work online. I am always working for others and sometime I forget about the project I should do for myself.

How can you contact me? Email:




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