The Heroine’s Journey of Tania Giovo

What is the best thing that I love about my work? What I love most about my work is cathartic self-expression. I love the fact that what I explore and what I create is both uncensored and evolving. I am also in love with the idea that I will never be satisfied as an artist/ human being; that I am constantly exploring myself as well as the world around me without filters.

What is my idea of perfect happiness? Doing what I love surrounded by the people I love.

What is my greatest fear? Failure is my greatest fear. The idea of letting myself down or the people around me totally terrifies me.

What is the trait I most deplore in myself? Deploring myself.

What is my greatest extravagance? Using my foam roller more often than I need to.

On what occasion would I lie? To protect someone I love.

What is the thing I dislike the most in my work? Expectations and lack of time are the things I dislike most about my work. I find that both cause the manifestation of an idea to be rushed, insincere, and underdeveloped.

When and where was I the happiest in my work? I am the happiest in my work during “the process”. I get to explore myself, different aspects of my personality that may or may not already be there; constantly pushing psychological and physical boundaries.

If I could, what would I change about myself? Self doubt; that little voice that constantly holds me back.

What is my greatest achievement in work? Not giving up.

Where would I most like to live? Near the people who love and inspire me…good weather would be a nice touch.

What is my most treasures possession? My stuffed bunny rabbit, Peaches.

What is my most marked characteristic? My most marked characteristic is my ability to share my emotions. At times it feels like my downfall but it is the thing that brings me closest to people and my work.

What is the most inspirational location in my city? I couldn’t necessarily pick one location that is inspirational in my city. I would rather say traveling through it. I feel most comfortable in motion. Whether I am on my bike or walking down the street with my headphones blaring music. I think subconsciously I find it counterproductive to focalize on one place if I am exploring endless realms of possibility.

What is my favorite place to eat/ drink in my city? My confidant and collaborator Edith Pederson’s Kitchen.

What books influenced my life until now? The Wind up Bird Chronicles, Brief Interviews with Hedeous Men, Lord of the Flies

Who are my favorite writers? Haruki Murakami, David Foster Wallace, Charles Bukowski, Jack Kerouac

You only die once. What music would you listen to on your last day? The Smiths, Modest Mouse, Radiohead and Led Zeppelin.

Who is my hero or heroine in fiction? Sailor Moon because she is as insecure and overwhelmed as the rest of us but at the end of the day she always manages to save the universe.

Who is my hero or heroine in real life? My twin sister, Katia.

Which movie would I recommend to see once in a lifetime? Home movies. I feel like everyone should watch more of them. They are equal parts embarrassing, grounding and enlightening.

What role plays art in my life and work? Understanding. Dealing with the rollercoaster of this universe that I can’t comprehend otherwise.

Who is my greatest fan, sponsor, and partner in crime? My twin sister, Katia.

Whom would I like to work with in 2017? Someone new.

What project in 2017 am I looking forward to working on? I am looking forward to touring old works ad creating new ones. That way I can influence new people with formed ideas and meet people that will help me form new ones.

Where can you see me work in 2017? Check out and for when and where.

What do the words “Passion Never Retires” mean to me? No matter how shit it gets or how far I stray, I have the desire to create and it gets me through.

How can you contact me?

What follows is a message of Peter de Kuster,  the founder of the Heroine’s Journey

What is Your Story?

One Day Tour with Peter de Kuster  in the greatest bookstores of your favorite city. In Paris, Rome, Florence, Barcelona, Berlin, London and Amsterdam we offer this unique What is your Story? experience.  To (re) write your story about yourself and your work. In the process transforming your capacity to successfully have the creative life and work you love. 

In this journey, Peter de Kuster,  founder of The Heroine’s Journey explores with you the way we tell stories about ourselves to ourselves — and, most important, the way we can change those stories to transform our creative business and life.

“Your story is your art, your art is your story,” says Peter. As human beings, we continually tell ourselves stories — of success or failure; of power or victimhood; stories that endure for an hour, or a day, or an entire lifetime. We have stories about our creative challenges, our art, our clients, our money, our self promotion, our time, our families and relationships, our health; about what we want and what we’re capable of achieving. Yet, while our stories profoundly affect how others see us and we see ourselves, too few of us even recognize that we’re telling stories, or what they are, or that we can change them — and, in turn, transform our very destinies.

Telling ourselves stories provides structure and direction as we navigate life’s challenges and opportunities, and helps us interpret our goals and skills. Stories make sense of chaos; they organize our many divergent experiences into a coherent thread; they shape our entire reality. And far too many of our stories, says Peter, are dysfunctional, in need of serious editing. First, he asks you to answer the question, “In which areas of my creative life and business is it clear that I cannot achieve my goals with the story I’ve got?” He then shows you how to create new, reality-based stories that inspire you to action, and take you where you want to go both in your work and personal life.

Our capacity to tell stories is one of our profoundest gifts. Peter’s approach to creating deeply engaging stories will give you the tools to wield the power of storytelling and forever change your creative business and life.

Become a great Storyteller

That’s why I set up What is your Story? service in the great cities of the world and their great bookstores. A new way to use the power of your story.  To guide you to life-changing, eye-opening but often elusive works of literature, both past and present, the books of fiction that truly have the power to enchant, enrich and inspire.

In two days with Peter de Kuster you’ll explore your relationship with books so far and your unique story identity will be sketched. You will be guided to books that can put their finger on what you want to rewrite in your story, the feelings that you may often have had but perhaps never understood so clearly before; books that open new perspectives and re-enchant the world for you.

You will be asked to complete a questionnaire in advance of your session and you’ll be given an instant story advice and books to read to take away. Your full story advice and books to read list will follow within a couple of days.


What Can I Expect?

Here’s an outline of the WHAT IS YOUR STORY? journey.

Journey Outline


  • What is your Story?
  • Are you even trying to tell a Story?
  • Old Stories  (stories about you, your art, your clients, your money, your self promotion, your happiness, your health)
  • Tell your current Story
  • Is this Really Your Story?


  • The Premise of your Story. The Purpose of your Life and Art
  • The words on your tombstone
  • You ultimate mission, out loud
  • The Seven Great Plots
  • The Twelve Archetypal Heroines
  • The One Great Story
  • Purpose is Never Forgettable
  • Questioning the Premise
  • Lining up
  • Flawed Alignment, Tragic Ending
  • The Three Rules in Storytelling
  • Write Your New Story


  • Turning your story into action
  • The Story Effect
  • Story Ritualizing
  • The Storyteller and the art of story
  • The Power of Your Story
  • Storyboarding your creative process
  • They Created and Lived Happily Ever After


The “What is your Story?” one day fee is Euro 995 excluding VAT per person

Questions? Contact Peter de Kuster at 0031 6 33661772 or mail him at



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