The Heroine’s Journey of Katie de Jong

What is the best thing I love about my work? I love that I’m free to work when I want, on what I want, with whom I want. I work from home so I have the freedom and flexibility to be there for my young children; pick them up from school and take them to their activities when I need to.

What is my idea of perfect happiness? The ability to express myself fully and authentically, while contributing my unique gifts in service to something I care about deeply (professional happiness). Having many nurturing and mutually supportive relationships based on unconditional love (relationships). Constantly learning and growing and developing my connection to myself and Spirit (spirituality). Having the time to do activities that keep me fit and healthy (physical health). Doing things in life that make me laugh and feel happy (having fun!).

What is my greatest fear? That something will happen to someone in my family.

What is the trait that I most deplore in myself? My need to be seen as ‘successful’.

Which living persons in my profession do I most admire? Those who are bold enough to be both vulnerable and authentically themselves, regardless of what others may think or how they may be perceived.

What is my greatest extravagance? I spend lots of money on courses and working with coaches and mentors to improve or develop myself and my business.

On what occasion would I lie? When I perceive it will prevent unnecessary hurt to someone.

What is the thing that I dislike the most in my work? That if I don’t work, no money comes in. I’m working on this!

When and where was I the happiest in my work? When working with clients and seeing them experience a major breakthroughs.

If I could, what would I change about myself? My beliefs about money and the ease at which it can be made.

What is my greatest achievement in work? Starting my own business and generating income based on my own ideas and creativity.

Where would I most like to live? Right where I am now, in Perth Australia. Having travelled the world and lived overseas for more than 12 years, I’m lucky to call this city home.

What is my most treasured possession? My wedding rings.

What is my most marked characteristic? My optimism and desire to empower and uplift others.

What is my most inspirational location, in my city? Cottesloe Beach

What is my most favourite place to eat and drink in my city? Moore & Moore Café in Fremantle

What books influence my life and how? Louise Hay’s book You Can Heal Your Life started my journey of self-healing and emotional integration when I was in the middle of my battle with chronic fatigue. Brene Brown’s book DARING GREATLY has given me the courage to be myself and to thrive because of it. Eckhart Tolle’s book THE POWER OF NOW was a massive turning point in my life.  And Michael Brown’s book THE PRESENCE PROCESS has been a major help in emotional integration and healing.

Who are my favourite writers? Brene Brown, Gary Zukav and Elizabeth Lesser

You only die once. What music would I listen to on my last day? Led Zeppelin

Who is my hero or heroine in fiction? Dorothy in the Wizard of Oz, a true heroine’s journey

Who are my heroes in real life? Oprah Winfrey, Brene Brown, Nelson Mandela, Jeff Brown, Gandhi, Eva Peron, Barak Obama.

Which movie would I recommend to see once in a lifetime? Dead Poet’s Society

What role does art play in my life and work? A big one, it inspires me and takes me into different perspectives and realities.

Who is my greatest fan, sponsor, partner in crime? My husband.

Whom would I like to work with in 2018? Gretchen Rubin

Which project am I looking forward to working on in 2018? The Personal Freedom Formula

What do the words ‘Passion never retires’ mean to me? That I will never retire, because I love what I do and will keep doing it as long as I can. It’s my passion, my joy, my sustenance.

Which creative heroines should Peter invite to tell their story? Lisa Marie Pepe, Sarah Marie Thomspon, Nikki Davis

How can you contact me?

What follows is a message of Peter de Kuster,  the founder of the Heroine’s Journey

What is Your Story?

One Day Tour with Peter de Kuster  in the greatest bookstores of your favorite city. In Paris, Rome, Florence, Barcelona, Berlin, London and Amsterdam we offer this unique What is your Story? experience.  To (re) write your story about yourself and your work. In the process transforming your capacity to successfully have the creative life and work you love. 

In this journey, Peter de Kuster,  founder of The Heroine’s Journey explores with you the way we tell stories about ourselves to ourselves — and, most important, the way we can change those stories to transform our creative business and life.

“Your story is your art, your art is your story,” says Peter. As human beings, we continually tell ourselves stories — of success or failure; of power or victimhood; stories that endure for an hour, or a day, or an entire lifetime. We have stories about our creative challenges, our art, our clients, our money, our self promotion, our time, our families and relationships, our health; about what we want and what we’re capable of achieving. Yet, while our stories profoundly affect how others see us and we see ourselves, too few of us even recognize that we’re telling stories, or what they are, or that we can change them — and, in turn, transform our very destinies.

Telling ourselves stories provides structure and direction as we navigate life’s challenges and opportunities, and helps us interpret our goals and skills. Stories make sense of chaos; they organize our many divergent experiences into a coherent thread; they shape our entire reality. And far too many of our stories, says Peter, are dysfunctional, in need of serious editing. First, he asks you to answer the question, “In which areas of my creative life and business is it clear that I cannot achieve my goals with the story I’ve got?” He then shows you how to create new, reality-based stories that inspire you to action, and take you where you want to go both in your work and personal life.

Our capacity to tell stories is one of our profoundest gifts. Peter’s approach to creating deeply engaging stories will give you the tools to wield the power of storytelling and forever change your creative business and life.

Become a great Storyteller

That’s why I set up What is your Story? service in the great cities of the world and their great bookstores. A new way to use the power of your story.  To guide you to life-changing, eye-opening but often elusive works of literature, both past and present, the books of fiction that truly have the power to enchant, enrich and inspire.

In two days with Peter de Kuster you’ll explore your relationship with books so far and your unique story identity will be sketched. You will be guided to books that can put their finger on what you want to rewrite in your story, the feelings that you may often have had but perhaps never understood so clearly before; books that open new perspectives and re-enchant the world for you.

You will be asked to complete a questionnaire in advance of your session and you’ll be given an instant story advice and books to read to take away. Your full story advice and books to read list will follow within a couple of days.


What Can I Expect?

Here’s an outline of the WHAT IS YOUR STORY? journey.

Journey Outline


  • What is your Story?
  • Are you even trying to tell a Story?
  • Old Stories  (stories about you, your art, your clients, your money, your self promotion, your happiness, your health)
  • Tell your current Story
  • Is this Really Your Story?


  • The Premise of your Story. The Purpose of your Life and Art
  • The words on your tombstone
  • You ultimate mission, out loud
  • The Seven Great Plots
  • The Twelve Archetypal Heroines
  • The One Great Story
  • Purpose is Never Forgettable
  • Questioning the Premise
  • Lining up
  • Flawed Alignment, Tragic Ending
  • The Three Rules in Storytelling
  • Write Your New Story


  • Turning your story into action
  • The Story Effect
  • Story Ritualizing
  • The Storyteller and the art of story
  • The Power of Your Story
  • Storyboarding your creative process
  • They Created and Lived Happily Ever After


The “What is your Story?” one day fee is Euro 995 excluding VAT per person

Questions? Contact Peter de Kuster at 0031 6 33661772 or mail him at




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