The Heroine’s Journey of Susan Brooks

  • Best thing I love about my work: I love to serve. I live to serve. If my hard-earned lessons and challenges ‘in the trenches’ in building a multi-million dollar, award-winning business can be of value to an up-and-coming entrepreneur, I’m here to support and guide their efforts along the way to achieving their first million in consistent, annual and profitable revenue.
  • My idea of perfect happiness: Nature soothes my soul, whether I’m sitting by the ocean entranced by the rhythm of the waves or enveloped in the density of green forests with trees that touch the sky, I’m happy to be alive!
  • My greatest fear: Scarcity of time. When I take my last breath, I want to know I lived my life fully in helping make this wounded world of ours a better place in my corner of the world. Every day, every moment I breathe, matters.
  • Trait I deplore in myself: I am impatient. I get attached to outcomes and I want results now. There is much less time ahead of me than behind me…and there’s still so much I have yet to do!
  • Living persons I most admire: Brene Brown encourages me to embrace my vulnerability. Gloria Steinem, one of my first teachers, inspires me still when, on her 80th birthday, she was riding elephants in Botswana. Dr. Gladys McGarey, who still at 93 and considered the Mother of Holistic Medicine, is spearheading a holistic birthing center.
  • My greatest extravagance: Beauty takes my breath away, especially artistic clothing that I indulge in as the perfect form of my own self-expression. I feel it is my duty to support these artisans and the boutiques who makes these creations available for me to purchase them…and wear them with attitude, of course. My grandmother taught me early-on that ‘getting dressed was the best part of the day!’
  • On what occasion would I lie? I simply can’t lie. I was advised never to play poker. I’m as transparent as glass. Instead, I search for the right words that are as direct and as purpose-full for me to deliver the message as kindly as I can.
  • What I dislike in my work: I am a high performance business coach for women business owners. I can’t guarantee results, though I am often asked to do so. It is my clients who have to do the work. I can’t rescue or fix her business and I’m not able to live every minute of every day in her shoes. My job is to help her make better decisions and overcome her limited beliefs. Sometimes the hardest part of my job is to let consequences be her teacher.
  • When was I the happiest in my work: Receiving the Small Business Award was like the Academy Awards for me! Making my first million! I am results-driven! When my clients achieve their financial and lifestyle goals, I feel like their Proud Mama, knowing how hard she worked to get there. Validation is my best motivation.
  • What would I change about myself: Technology tools and expertise slow me down and continues to be my greatest challenge. I’m easily frustrated and impatient and would rather surround myself with the tech experts to get me through the day rather than learn it myself. I simply don’t have the time or desire, knowing that whatever I learn, will be outdated tomorrow.
  • My greatest achievement in my work: I am living my legacy every day! I am actively engaged in serving and teaching every day, whether university mentees or business owners who are passionately committed to reaching that $1M benchmark. My years of ‘boots on the ground’ is of value and relevance. I am validated, compensated, and of value. Who could ask for any more??? I am blessed.
  • Where would I like to live: Being that my children and 5 genius grandchildren all live 20 minutes away, I can not even consider living anywhere else than Arizona. However, I do miss the seasons that keep me in touch with time passing, and, even after all these years, I still resist 3-digit summer heat. I could live in Portland, celebrating my earlier hippie chapters, but, alas, band concerts, soccer games, Mother’s Day and birthdays are priceless moments that force me to choose my priorities.
  • My most treasured possession: My cat Elijah is my teacher, but by no means do I possess him. He is his own independent spirit. He teaches me to stretch, to be still, and to slow down. I love when he chooses me for his comfort.
  • My most marked characteristic: My red curls. After using every product on the market to straighten and tame them, today I let my curls have their way…and I embrace them as my brand.
  • My inspiration location in my city: After my husband and I sold our company after 30 years, and our kids were ‘all growed up’ we moved to one of the few downtown historic neighborhoods to live in our bungalow ‘enchanted cottage.’ We live in every inch of our space, including a labyrinth and heart-shaped green fern that covers a concrete wall. Before food was on the table in our earliest years, we bought art that now surrounds us with pleasure and wonderful memories. I love being home.
  • Favorite place to eat in my city: Italy was our favorite place to visit, so it’s no surprise that Fornos, an owner operated Italian restaurant, is within walking distance from our home. It’s the real deal.
  • What books influenced my life and how: I love to learn about history, cultures, courage, and emotional growth: The Alchemist (several times), Bird by BirdDaring Greatly, Little Prince, Taming my Gremlin, The Book Thief.
  • My favorite writers: Anne Lamott, Anne Pachett, Tom Robbins, and all of Marcia Fines’ historical novels.
  • What music would I listen to on my last day: Paul Simon, Van Morrison, Lady Gaga, Melissa Manchester, Idina Menzel.
  • My heroine in fiction: Wonder Woman. She exemplifies potential and power for all women of all ages.
  • My heroine in real life: My grandmother believed in me before I knew who I really was. She took me to Israel so I would know where I come from. She took me to the Plaza Hotel in NYC before I was 20. She was my champion…and still is, though she has been gone for too many years.
  • Must movie to see in this lifetime: King of Hearts.
  • What role plays art in my life and work: Art, whether it’s in paintings, theater, film, dance, and music, are all constant in my life and work. They are my oxygen, especially on my darkest days.
  • My greatest fan: My husband and partner in this lifetime. He is my favorite cheerleader and kindest human. He teaches zumba to seniors!
  • Whom would I like to work with: More national women business owners who are committed and passionate about reaching their first million with my guidance and support.
  • People in my profession I would like to meet: Danielle LaPorte, Seth Godin, Brene Brown.
  • What project in 2018 am I looking forward to working on: National Association of Women Business Owners is considering my ‘Million Dollar Break-Through!’ program launch in 2018 and I am beyond thrilled to serve at this level. This ‘green light’ serves women business owners who are ready to claim their role as the owner of a million dollar company. Out of 10 million women business owners, only 3% achieve this goal. I would love to move this needle forward!
  • Passion never retires: I have always, yes, always, been passionate about serving and empowering women to help them find their voice and speak their truth. I’ve taught young girls at Sias International University in China, lead a fund-raising campaign for Girl Scouts, my clients are mostly women business owners. As long as I have value and can stay upright, I will never retire or stop serving!
  • How can you contact me:
What follows is a message of Peter de Kuster,  the founder of the Heroine’s Journey

What is Your Story?

One Day Tour with Peter de Kuster  in the greatest bookstores of your favorite city. In Paris, Rome, Florence, Barcelona, Berlin, London and Amsterdam we offer this unique What is your Story? experience.  To (re) write your story about yourself and your work. In the process transforming your capacity to successfully have the creative life and work you love. 

In this journey, Peter de Kuster,  founder of The Heroine’s Journey explores with you the way we tell stories about ourselves to ourselves — and, most important, the way we can change those stories to transform our creative business and life.

“Your story is your art, your art is your story,” says Peter. As human beings, we continually tell ourselves stories — of success or failure; of power or victimhood; stories that endure for an hour, or a day, or an entire lifetime. We have stories about our creative challenges, our art, our clients, our money, our self promotion, our time, our families and relationships, our health; about what we want and what we’re capable of achieving. Yet, while our stories profoundly affect how others see us and we see ourselves, too few of us even recognize that we’re telling stories, or what they are, or that we can change them — and, in turn, transform our very destinies.

Telling ourselves stories provides structure and direction as we navigate life’s challenges and opportunities, and helps us interpret our goals and skills. Stories make sense of chaos; they organize our many divergent experiences into a coherent thread; they shape our entire reality. And far too many of our stories, says Peter, are dysfunctional, in need of serious editing. First, he asks you to answer the question, “In which areas of my creative life and business is it clear that I cannot achieve my goals with the story I’ve got?” He then shows you how to create new, reality-based stories that inspire you to action, and take you where you want to go both in your work and personal life.

Our capacity to tell stories is one of our profoundest gifts. Peter’s approach to creating deeply engaging stories will give you the tools to wield the power of storytelling and forever change your creative business and life.

Become a great Storyteller

That’s why I set up What is your Story? service in the great cities of the world and their great bookstores. A new way to use the power of your story.  To guide you to life-changing, eye-opening but often elusive works of literature, both past and present, the books of fiction that truly have the power to enchant, enrich and inspire.

In two days with Peter de Kuster you’ll explore your relationship with books so far and your unique story identity will be sketched. You will be guided to books that can put their finger on what you want to rewrite in your story, the feelings that you may often have had but perhaps never understood so clearly before; books that open new perspectives and re-enchant the world for you.

You will be asked to complete a questionnaire in advance of your session and you’ll be given an instant story advice and books to read to take away. Your full story advice and books to read list will follow within a couple of days.


What Can I Expect?

Here’s an outline of the WHAT IS YOUR STORY? journey.

Journey Outline


  • What is your Story?
  • Are you even trying to tell a Story?
  • Old Stories  (stories about you, your art, your clients, your money, your self promotion, your happiness, your health)
  • Tell your current Story
  • Is this Really Your Story?


  • The Premise of your Story. The Purpose of your Life and Art
  • The words on your tombstone
  • You ultimate mission, out loud
  • The Seven Great Plots
  • The Twelve Archetypal Heroines
  • The One Great Story
  • Purpose is Never Forgettable
  • Questioning the Premise
  • Lining up
  • Flawed Alignment, Tragic Ending
  • The Three Rules in Storytelling
  • Write Your New Story


  • Turning your story into action
  • The Story Effect
  • Story Ritualizing
  • The Storyteller and the art of story
  • The Power of Your Story
  • Storyboarding your creative process
  • They Created and Lived Happily Ever After


The “What is your Story?” one day fee is Euro 995 excluding VAT per person

Questions? Contact Peter de Kuster at 0031 6 33661772 or mail him at


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