The Heroine’s Journey of Alexanna Ambrosetti

What is the best thing that I love about my work?  I love my job because I love taking care of people, making them feel like in a big family. I love to know people with other cultures. I love exploring Italy and offering my clients only the best, never making them feel like “tourists” but as “real travelers”

What is my idea of perfect happiness? Happiness is a feeling, a state of mind created and developed based on past, present and future experiences and experiences. I like to make HAPPY people feel! A smell, a taste, a panorama, an atmosphere … little things that can give great happiness. And above all human warmth!

What is my greatest fear? I’m always afraid to go wrong, not to be ready, to see the time pass and not to “fill it” at best. Fear of wrong choices and fear of having to start over.

What is the trait that I most deplore in myself? I disapproved of my controversy and the feeling of never knowing what I was doing. They are negative sides, but sometimes with a good backside in the positive!

Which living persons in my profession do i most admire? I admire people who tendably pursue their goals. I admire who is struggling, who does not stop, who is curious and who has healthy values and principles (not always easy to find :-)!

What is my greatest extravagance? My curiosity! My desire to never stop me brings me to discover the unexplored. My love for everything I live and create is my greatest “extravagance”. I never stop!

On what occasion would I lie? Lying, it’s not the exact term 🙂 Sometimes in life and my craft you can tell some little unrealistic stories, they serve to “color” your life!

What is the thing that I dislike the most in my work? Dishonesty. Unfortunately, the tourism industry is full of people who take the opportunity without thinking about the consequences. Unfair competition and stealing ideas to make bulk projects. People who do not like what they do but only see “business”

When and where was I the happiest, in my work? My job makes me always happy. Seeing happy people, knowing they are experiencing unforgettable experiences thanks to me. Knowing that I will be part of their most beautiful memories.

If I could, what would I change about myself? Maybe my impatience! My want to see everything perfect and done right away 🙂 to perfection and detail.

What is my greatest achievement in work? Being able to create everything by yourself. Without aid and no push, but only with passion. Another great success I read in people. Seeing them happy is my greatest success.

Where would I most like to live? I love living in Rome. It’s where I want to be, exactly where I am. Maybe another city that mirrors me is Paris 🙂 Even Tuscany … maybe a nice estate to host and create new experiences.

What is my most treasured possession? My affections. My family, my friends, my staff … all around me has an invaluable value.

What is my most marked characteristic? Empathy, affability, education and respect.

What is my most inspirational location, in my city? I love to turn around the small streets of the city center called “alleyways”, make me feel the real atmosphere of Rome and give me new ideas. Another place I love is a small little church located in the place where it was said that was crucified St. Peter on the Gianicolo hill. A peaceful place with breathtaking views hidden from the masses.

What is my favourite place to eat and drink, in my city? I love the small, family-run, old-town trattorias where they make you feel part of the family. I love a small restaurant called Laganà via Orso. My drink bar (although I’m half astemia) is a small club called Living Room 42 at Stone Square. A unique place in a great location!

What books influenced my life and how? The first book that my mother gave me was The Little Prince of Antonie de Saint-Exupery. The dedication said, “In this book you will find all that I hope you will become as adult.” Then I started reading books on dream destinations. Unconventional hotels and everything about “traveling” even alone with the mind . Today I read stories of my city, books about mysteries and legends in Italy.

Who are my favorite writers? I love Jeffery Deaver’s thriller books

You Only Die Once. What music would I listen on my last day? Ornella Vanoni ( Italian singer )

Who is my hero or heroine in fiction? I love all Marvel superhero J Wonder woman and Batman are my favorites!

Who are my heroes and heroines in real life? Very soft question. All people who defend their values and rights are for me heroines! Who goes on alone and gets strength. I think I can identify how some people are very close to me. Some are part of my family and other of my friendships (there are a few though :-))

Which movie would i recommend to see once in a lifetime? Definitely “ Il Paziente Inglese”

What role plays art in my life and work? A key role. Everything is art and beauty.

Who is my greatest fan, sponsor, partner in crime? My mother and my friend Alexandra La Capria. Alexandra has always believed in me, has spurred me, helped me and sustained me in difficult times. My dad is also a key pillar, I know he is there, ready to listen to me, encourage me, give me advice, and sometimes even small and big help J!

Whom would I like to work with in 2017? I would like to create a small staff of trusted people who can be like me. I would like to become the reference of many agencies and people in the world. I know what I do in Rome x Love is unique and I would like to be able to send it to the best!

Which people in my profession would i love to meet in 2017?  Real and concrete people. Ready to collaborate with Rome x Love.

What project, in 2017, am I looking forward to work on? Become more international and try to enlarge Rome x Love always keeping the identity of an agency that creates customized experiences

Where can you see me or my work in 2017? There are always customers traveling to Italy with Rome x Love! We are creating a new beautiful site that will have a blow … where everyone will see our activities in real time. We will give advice on restaurants, bars, clubs, exhibitions, shops, homes …. everything and more … just the best! We are on all social media like fb or Instagram and TripAdvisor.

What do the words “Passion Never Retires” mean to me? Passion brings everything forward. Everything we do or think, if done passionately, turns into something magical! Even a cake made with passion gets much tasty 🙂 !!!!! Passion is my engine. Sometimes I see and do things differently than others, but just because the core of everything is the Passion!
“Rome x Love is born in 2014 for the love of travel and the love​ of Italy and it started as a leisure and  luxury concierge service available 24 hours​ a day to assist clients with any lifestyle requests.​ Alexanna Ambrosetti, creator and generator of new ideas, has​ a degree in tourism, she speaks 4 languages fluently and has been worked​ in cinema, public relations and tourism for almost 20 years. ​ She was born in Roma and she loves Roma!​ Her rare and unique expertise have enabled Rome x Love, over the years, to implement customized trips and spectacular tours.​ 
What follows is a message of Peter de Kuster,  the founder of the Heroine’s Journey

What is Your Story?

One Day Tour with Peter de Kuster  in the greatest bookstores of your favorite city. In Paris, Rome, Florence, Barcelona, Berlin, London and Amsterdam we offer this unique What is your Story? experience.  To (re) write your story about yourself and your work. In the process transforming your capacity to successfully have the creative life and work you love. 

In this journey, Peter de Kuster,  founder of The Heroine’s Journey explores with you the way we tell stories about ourselves to ourselves — and, most important, the way we can change those stories to transform our creative business and life.

“Your story is your art, your art is your story,” says Peter. As human beings, we continually tell ourselves stories — of success or failure; of power or victimhood; stories that endure for an hour, or a day, or an entire lifetime. We have stories about our creative challenges, our art, our clients, our money, our self promotion, our time, our families and relationships, our health; about what we want and what we’re capable of achieving. Yet, while our stories profoundly affect how others see us and we see ourselves, too few of us even recognize that we’re telling stories, or what they are, or that we can change them — and, in turn, transform our very destinies.

Telling ourselves stories provides structure and direction as we navigate life’s challenges and opportunities, and helps us interpret our goals and skills. Stories make sense of chaos; they organize our many divergent experiences into a coherent thread; they shape our entire reality. And far too many of our stories, says Peter, are dysfunctional, in need of serious editing. First, he asks you to answer the question, “In which areas of my creative life and business is it clear that I cannot achieve my goals with the story I’ve got?” He then shows you how to create new, reality-based stories that inspire you to action, and take you where you want to go both in your work and personal life.

Our capacity to tell stories is one of our profoundest gifts. Peter’s approach to creating deeply engaging stories will give you the tools to wield the power of storytelling and forever change your creative business and life.

Become a great Storyteller

That’s why I set up What is your Story? service in the great cities of the world and their great bookstores. A new way to use the power of your story.  To guide you to life-changing, eye-opening but often elusive works of literature, both past and present, the books of fiction that truly have the power to enchant, enrich and inspire.

In two days with Peter de Kuster you’ll explore your relationship with books so far and your unique story identity will be sketched. You will be guided to books that can put their finger on what you want to rewrite in your story, the feelings that you may often have had but perhaps never understood so clearly before; books that open new perspectives and re-enchant the world for you.

You will be asked to complete a questionnaire in advance of your session and you’ll be given an instant story advice and books to read to take away. Your full story advice and books to read list will follow within a couple of days.


What Can I Expect?

Here’s an outline of the WHAT IS YOUR STORY? journey.

Journey Outline


  • What is your Story?
  • Are you even trying to tell a Story?
  • Old Stories  (stories about you, your art, your clients, your money, your self promotion, your happiness, your health)
  • Tell your current Story
  • Is this Really Your Story?


  • The Premise of your Story. The Purpose of your Life and Art
  • The words on your tombstone
  • You ultimate mission, out loud
  • The Seven Great Plots
  • The Twelve Archetypal Heroines
  • The One Great Story
  • Purpose is Never Forgettable
  • Questioning the Premise
  • Lining up
  • Flawed Alignment, Tragic Ending
  • The Three Rules in Storytelling
  • Write Your New Story


  • Turning your story into action
  • The Story Effect
  • Story Ritualizing
  • The Storyteller and the art of story
  • The Power of Your Story
  • Storyboarding your creative process
  • They Created and Lived Happily Ever After


The “What is your Story?” one day fee is Euro 995 excluding VAT per person

Questions? Contact Peter de Kuster at 0031 6 33661772 or mail him at


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