The Heroine’s Journey of Claudia Giordano

What is the best thing that I love about my work? The best thing of my work, as fashion journalist and social media manager, is the possibility to match my passion for fashion with my love for marketing and to be able to live of this one. I’m happy to have chosen an interesting and varied profession that allows me to dedicate myself to different projects and very often new professional challenges.
What is my idea of perfect happiness? 
My idea of ​​perfect happiness is to be exactly what I want to be and to do what I always dreamed. Is what I have been able to build and to be able to improve every day without ever losing enthusiasm. It’s something that makes you feel satisfied with yourself
What is my greatest fear? 
I suffer with abandonment: I hate goodbyes, of any kind, always.
What is the trait that I most deplore in myself? 
Sometimes I’m lazy, even if I always try to fight it going to gym and having many interests, but also the intransigence, especially towards myself.
Which living persons in my profession do i most admire? I admire a lot the great italian marketers like Riccardo Scandellari, Rudy Bandiera and Francesco Russo, but also young entrepreneurs like Dario Vignali and Federico Sbandi. More generally I admire those who can emerge in their work, following their passions, and make you want to follow them.
What is my greatest extravagance? I love the sea but I can not swim.
On what occasion would I lie? I don’t like lying, but I would do it for a good purpose, to avoid hurting the people I love.
What is the thing that I dislike the most in my work? Sometimes my work is very stressful. I hate chasing after customers or having to come to terms about things I disagree with them.
When and where was I the happiest, in my work? I was happy in more occasions, but especially when I reached the most important goals like going to fashion shows, collaborating with important people or hearing me say “Do you know you’re really good at your job?”
If I could, what would I change about myself? I think I would not change anything, I’m fine, I accept myself and I bear my faults.
What is my greatest achievement in work? Definitely my blog, it was my biggest challenge, but it helped me to create a profession that still make me happy today.
Where would I most like to live? 
I would like to live in a seaside town, maybe in southern italy or, as alternative, in Barcelona.
What is my most treasured possession?  My most precious treasure is
my sensitivity: I can understand people, their thoughts and feelings.

What is my most marked characteristic? I’m a sunny person, I love laugh and I am always ironic.

What is my most inspirational location, in my city? My favorite place in Rome is Together: it’s a cross inspirational place that feel you like home and it’s an genially idea of my friend Ernesto Cinquenove. It’s an incredible place in which you can meet with people all over the world.
What is my
favourite place to eat and drink, in my city? Everywhere where you can find the best pizza and good draft beer.
What books influenced my life and how? 
Every book on formation, especially the Riccardo Scandellari’s book “Fai di te stesso un brand”, but also “The purple cow” by Seth Godin and “Codice Montemagno” by Marco Montemagno. These books helped me to evolve my critic spirit.
Who are my favorite writers? Definitly Oscar Wilde, Isabelle Allende, Carlos Castaneda and Paulo Coelho.
You Only Die Once. What music would I listen on my last day? 
I love rock and grunge: my last day I’d like to hear Muse, Pink Floyd, Nirvana, Depeche Mode and Linkin Park.
Who is my hero or heroine in fiction? 
I think Harry Potter. I love him, I’d like to have his powers.

Who are my heroes and heroines in real life? All the women who, despite the difficulties, have reinvented their life and create a job following their passions. And then Frida Khalo, Rita Levi Montalcini, Margherita Hack and Stephen Hawking.

Which movie would i recommend to see once in a lifetime? The Great Gasby. I’ve saw that five times and I love it.
What role plays art in my life and work? A great role. I love art and I I could not do without it, I love everything that is beautiful, especially in the field of painting. Even I painted a few years ago.
Who is my greatest fan, sponsor, partner in crime? I have several fans: my ex boyfriend Stefano and my collegues Giovanna e Valentina, but also my followers.
Whom would I like to work with in 2018? With several persons: surely with Giulia Bezzi and Salvatore Russo, but also with great fashion magazine like Vogue and Elle. Who knows…
Which people in my profession would i love to meet in 2018? I dream to meet Giorgio Armani and Valentino. But I also would like to meet Elon Musk: I have several questions for him.
What project, in 2018, am I looking forward to work on?  I cannot wait to work for my new web agency Fashion Forward – recently founded with my collegue Giovanna Vitacca, but also to work for Cammineria, the project of Sonia Perrone, a famous fashion show art director.
Where can you see me or my work in 2018? On, on my social (especially facebook e linkedin) and on
What do the words “Passion Never Retires” mean to me? A big truth.
Which creative heroines should Peter invite to tell their story? I know different heroines: Patrizia Gariffo, a journalist and writer, but also my collegues Valentina Piccini and Giovanna Vitacca.
How can you contact me?

On my socials or by my email

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 

Spring Journey

eatpraylovebigstill (2)Wednesday 14th March – Sunday 18th March

The best of The Heroine’s Journey condensed into a single, unforgettable week.

The Heroine’s Journey is a global organisation dedicated to teaching skills not covered by the regular education system – skills that develop storytelling intelligence and encourage psychological well-being for creative professionals.  The Spring Journey brings together the very best in our storytelling.

We will cover such themes as how to make money doing what you love, how to promote your business, which is you, how to choose our partners more wisely, how to make relationships last, how to find and create your dreamjob by meeting your rolemodels and making testdrives, how to manage your time and organize yourself creativitely, how to focus on our creative goals, how to have the financial freedom to create and how to more regularly experience creative flow and happiness.

You’ll embark on a rich and enlightening voyage, discovering how to make lasting, meaningful change across every aspect of your creative life. By working within a fixed group led by Peter de Kuster over the week, you’ll dive deeper than would be possible in any single daytrip. You’ll be challenged to think deeply about the issues that matter most, and provided with a space to share your thoughts, ideas and experiences.

The Journey is ideal for those seeking a more meaningful, transformative vacation; for attendees of our daytrips who now wish to take a structured journey through our expertly curated material; and for those wishing to save time in the long run by working through the dilemmas of creative life, business, passion, and your own story in a single, high intensity week.

Blending tuition, exercises, meeting with stories of rolemodels, and discussion in journeys in a world city, each day of the Spring Journey will equip you with tools and strategies to help you find answers for your creative life’s big questions.

Join us for a truly transformational vacation for the mind in Rome

Ticket costs Euro 1250 excluding VAT per person, includes all teaching, materials, light refreshments & additional activities.

You can reach Peter for a skype meeting about questions you have by mailing him at 


09.40    Tea & Coffee on arrival

10.00     Morning Session

13.00     Lunch Break

14.00     Afternoon Session

17.00     Drinks

Read on for a detailed breakdown of the Spring Journey itinerary.

“You are the Storyteller of Your Own Creative Life. You can Create Your Own Legend – Or Not” – Peter de Kuster

EatPrayLove1 (2)

Spring Journey Itinerary

Day One: The first day of the Spring Journey is designed to equip us with the core skills of The Heroine’s Journey and Storytelling. We will learn the power of the story we tell ourselves, why our minds have a hard time understanding themselves, how to map and understand our passions, and how and why we characteristically respond to them.

Day Two: The second day of the Spring Journey takes us on a structured journey around the power of your story as creative professional.  Creative flow is always in essence a mental phenomenon, it is a result of ideas- and a story you tell yourself therefore relies on having to hand a raft of enriching stories about your business, your money management, your self promotion and your time management that can be called upon in moments of truth. The day begins with a Heroine’s Journey Breakfast – considering what three of the greatest creative heroines of all time have as story about the art of creative living wisely and well.

Day Three: The third day of the Spring Journey teaches us how to choose our clients and business partners wisely and make our relationships last. One of the gravest errors we make around business relationships is to imagine that they aren’t things we can get wiser or better at. On this day we will learn to practise and rehearse our skills at working with the people who can help you further your creative business (clients and business partners like agents, publishers, marketing professionals etcera). In the evening, we will attend a Storytelling Dinner in a local restaurant – learning to overturn small talk and master the art of opening up our deepest stories.

Day Four: The fourth day of the Spring Journey teaches us how to achieve our creative career potential. We will employ storytelling tools to be better able to understand our creative talents and to move forward using the opportunities that are open to us.

Day Five: The final day of the Spring Journey explores new business opportunities and markets for you to as creative professional. Many of the challenges we encounter in modern life require us to develop creative solutions to complex problems. And even when we’re not tackling big problems, continuously improving the way we live using invention and imaginative strategy is deeply important.

You can reach Peter for a skype meeting about questions you have by mailing him at 


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