The Heroine’s Journey of Valentina Vellucci

What is the best thing that I love about my work? I never do the same job. My job changes everyday. This is the reason why I love it (and sometimes I hate it). It’s hard. Often it’s a hard challenge. But I love it. I think I can’t do a different work.

What is my idea of perfect happiness?  Say “no” without guilt feelings. Perfect happiness is simple. Or may be, it should be simple. Happiness means can take your time because you need it. And that’ s it. You can choose to spend it alone, travelling, reading a book, with some friends, with your cat. It doesn’t matter. Perfect happiness is when you can choose with no guilt feelings.

What is my greatest fear? To have to socialize. I like to be with friends, have party, have a beer together. I love my job because i meet everyday new people. People that do my same job, people that work in agency like mine, people that what to boost their own business, people that are studying for changing jobsIt’s a big experience meet all these people, work with them, study with them, try to work with them. But it’s hard because you have to do everyday the best. And It’s hard. Because sometimes is to much and you run the risk to pass from being alone because you need a few moments per relaxing your mind to being lonely because you have reached the breaking load.

What is the trait that I most deplore in myself? I’m not really good to say no in the right time. I try to do all I can do never saying a word assorry, I think that is not working” and finally, when no one expect it…. KABOOM! I’m working on it. I think it’s working more or less. But I need time for improve my self.

Which living persons in my profession do i most admire? Hard question. I’m a Digital Analyst and I’m a business ownerAs an analyst, I think that Fabio Piccigallo is my analyst hero. As a business owner, the persons that I admire the most are the founders of MagillaGuerrilla, that are also my business partners, Francesco Ghigliotti, Fabio Antonacci e Porzio e Francesco Porzio.

What is my greatest extravaganceI love Batman and I collect a lot of Batman gadget. Skirts, pigiamas, socks, mug, coffèè machine, termos. I live with my partner and one of our room is yellow: I hope to persuade my boyfriend to put on the yellow wall a batman symbol

On what occasion would I lie? Oh a lotI know, it’s not a good answer but I’ve learned that it is better to be clear than to be honest. Or rather I prefer to lie, or rather to omit some things in order to be clearer and less detailed in order to make things simpler.
I lie when I prefer to be alone at home, on the sofà watching a good movie and some friends ask me to go out for a drink. Sometimes I need time for me.
When someone I really care about is not having a good time and he/she asks me how is going. I always say that everything is fine. Sometimes it is simply not the right time to complain about our own things. Sometimes we must appear calm to make others calm.
Oh, and I lie on my weight: I don’t care if it’s not fair. But please, if you ask on weight to a woman, you deserve a lieAnd I lie for my closest friends 

What is the thing that I dislike the most in my work? I hate that a lot people think that they can do the same in 5 minutes. Please, let’s do it!

When and where was I the happiest, in my work? During our first corporate team building of MagillaGuerrilla. Because at that moment I understood that we were not just a company.

If I could, what would I change about myself? I would like to know how to take work things in a less personal way. Knowing how to leave work inside the office. Without bringing stress home.

What is my greatest achievement in work? To have the respect and trust of my team. And then that of the client

Where would I most like to live? Close to the seaside. Or close to a wood with a great view.

What is my most treasured possessionMy partner and my family. And my cat of course.

What is my most marked characteristicBeing very very very direct. Sometimes a little too much. But that’s okay.

What is my most inspirational location, in my city? The San Luca’s walk

What is my favourite place to eat and drink, in my city? Oh I’m very greedy. I love small place like “Le sfogline Naldi”, a small pasta’s hand made shop. It’s lovely.
My favourite place for a drink? Umh, i love all the small pub in Pratello’s street. These place tell the whole story of Bologna.

What books influenced my life and howThe Marriage of Heaven and Hell: it’s a book by William Blake. I love that book because it is a visionary glimpse of clichés, a sort of Divine Comedy full of romantic and revolutionary beliefs. It pushed me not to be ashamed of looking at things differently

Who are my favorite writersGiacomo Leopardi, William Blake (of course!), Luigi Pirandello e Antonio Tabucchi.

You Only Die Once. What music would I listen on my last day? Queen: Bycicles Race ( I want to ride my Bicicles)

Who is my hero or heroine in fiction? Fox Mulder: i loved X-Files and I really loved him!

Who are my heroes and heroines in real life? My Mum and my Dad. Being a parent must really be the hardest job in the world. A parent must know how to be generous, strict, protective but not intrusive. A parent must know how to let their children go and accept also the wrong choices. They are my super heroes. And I do not know if I’ll ever live up to their super powers

Which movie would i recommend to see once in a lifetime? Alien, of course. Ripley represents a new type of female heroine, who loves cats and knows how to fight for her life. And for that of others. Ripley represents a new kind of femininity that is not based on the power of physical seduction, but on force. Physics and mental forc. Moreover, Alien is probably the most important sci-fi in the movie’s world. Alien represents a real cultural revolution. Oh yes, it’s a film to see. And view again.

What role plays art in my life and work? An important one! For work I attend various conferences as a speaker and I owe my ability to speak in public, in large part, to my musical studies and my live performances. Art has a fundamental role that I could never give up.

Who is my greatest fan, sponsor, partner in crime? Oh, hard question! My dad, my partner but, I think that my greatest fan … it’s me. I made enormous sacrifices to get to where I arrived. I gave up so many things. I’ve lost friends, people I’ve been holding, important moments. And I would never have made it without myself. I think I found in my mind and in my heart the strength to go on. Without wanting to be ungrateful, I think I was my biggest supporter.

Whom would I like to work with in 2018? Tough question. I do not know. I still do not know who I want to work with in 2018. But I know that I want to work with someone better than me, someone of a certain kind, from whom I can learn and test myself.

What project, in 2018, am I looking forward to work on? A sporting project, perhaps concerning the female world. Yes: I would like to test myself with a communication activity on the sports sector.

Where can you see me or my work in 2018? I love Bologna. I fell in love with this city from the first day. Here I found love. Here I found some real friends. Here I found my balance. So I hope that my work in 2018 will still see me here in Bologna. I hope that MagillaGuerrilla will work with international business: I would not mind working with a project that will bring us to Australia, because I love it!

What do the wordsPassion Never Retiresmean to me? Passion helps us even when we think we can not do it. Passion gives us that unique strength, able to make us overcome our limits. Our passion is our killer feature!

Which creative heroines should Peter invite to tell their story?

My aussie cousin, Lauren Faba!

How can you contact me?

By email:
Or you can follow me on Instagram or LinkedIn
Or try with a Batsignal

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 

Spring Journey

eatpraylovebigstill (2)Wednesday 14th March – Sunday 18th March

The best of The Heroine’s Journey condensed into a single, unforgettable week.

The Heroine’s Journey is a global organisation dedicated to teaching skills not covered by the regular education system – skills that develop storytelling intelligence and encourage psychological well-being for creative professionals.  The Spring Journey brings together the very best in our storytelling.

We will cover such themes as how to make money doing what you love, how to promote your business, which is you, how to choose our partners more wisely, how to make relationships last, how to find and create your dreamjob by meeting your rolemodels and making testdrives, how to manage your time and organize yourself creativitely, how to focus on our creative goals, how to have the financial freedom to create and how to more regularly experience creative flow and happiness.

You’ll embark on a rich and enlightening voyage, discovering how to make lasting, meaningful change across every aspect of your creative life. By working within a fixed group led by Peter de Kuster over the week, you’ll dive deeper than would be possible in any single daytrip. You’ll be challenged to think deeply about the issues that matter most, and provided with a space to share your thoughts, ideas and experiences.

The Journey is ideal for those seeking a more meaningful, transformative vacation; for attendees of our daytrips who now wish to take a structured journey through our expertly curated material; and for those wishing to save time in the long run by working through the dilemmas of creative life, business, passion, and your own story in a single, high intensity week.

Blending tuition, exercises, meeting with stories of rolemodels, and discussion in journeys in a world city, each day of the Spring Journey will equip you with tools and strategies to help you find answers for your creative life’s big questions.

Join us for a truly transformational vacation for the mind in Rome

Ticket costs Euro 1250 excluding VAT per person, includes all teaching, materials, light refreshments & additional activities.

You can reach Peter for a skype meeting about questions you have by mailing him at 


09.40    Tea & Coffee on arrival

10.00     Morning Session

13.00     Lunch Break

14.00     Afternoon Session

17.00     Drinks

Read on for a detailed breakdown of the Spring Journey itinerary.

“You are the Storyteller of Your Own Creative Life. You can Create Your Own Legend – Or Not” – Peter de Kuster

EatPrayLove1 (2)

Spring Journey Itinerary

Day One: The first day of the Spring Journey is designed to equip us with the core skills of The Heroine’s Journey and Storytelling. We will learn the power of the story we tell ourselves, why our minds have a hard time understanding themselves, how to map and understand our passions, and how and why we characteristically respond to them.

Day Two: The second day of the Spring Journey takes us on a structured journey around the power of your story as creative professional.  Creative flow is always in essence a mental phenomenon, it is a result of ideas- and a story you tell yourself therefore relies on having to hand a raft of enriching stories about your business, your money management, your self promotion and your time management that can be called upon in moments of truth. The day begins with a Heroine’s Journey Breakfast – considering what three of the greatest creative heroines of all time have as story about the art of creative living wisely and well.

Day Three: The third day of the Spring Journey teaches us how to choose our clients and business partners wisely and make our relationships last. One of the gravest errors we make around business relationships is to imagine that they aren’t things we can get wiser or better at. On this day we will learn to practise and rehearse our skills at working with the people who can help you further your creative business (clients and business partners like agents, publishers, marketing professionals etcera). In the evening, we will attend a Storytelling Dinner in a local restaurant – learning to overturn small talk and master the art of opening up our deepest stories.

Day Four: The fourth day of the Spring Journey teaches us how to achieve our creative career potential. We will employ storytelling tools to be better able to understand our creative talents and to move forward using the opportunities that are open to us.

Day Five: The final day of the Spring Journey explores new business opportunities and markets for you to as creative professional. Many of the challenges we encounter in modern life require us to develop creative solutions to complex problems. And even when we’re not tackling big problems, continuously improving the way we live using invention and imaginative strategy is deeply important.

You can reach Peter for a skype meeting about questions you have by mailing him at 


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