What is the best thing that I love about my work? Changing a filmmakers life – specifically getting their film seen by audiences all around the world at film festivals and winning awards at both festivals and award competitions. When my sales and PR team come on board its extra special seeing their film receive glowing reviews and attaching a sales agent to the film to sell it around the world in order to achieve alternative types of exposure.
What is my idea of perfect happiness? Working in the sun in L.A. and meeting lots of inspiring new people and discovering hidden creative cultures on a daily basis
What is my greatest fear? Loosing control – it will never happen as after all FEAR = False Evidence Appearing Real
What is the trait that I most deplore in myself? Anxiety – when I was 18 it got so bad my hair fell out, however I’m so happy not to be in that place and have a much healthier attitude to life.
Which living persons in my profession do I most admire? All of my clients and the films which they direct and their energy to never give up no matter what.
What is my greatest extravagance? Jewelry – I love my gold cuff that I brought from Harvey Nichols several years ago Its my lucky item as its so big!
On what occasion would I lie? We all need to be careful with lying as karma will come around and catch us! I might tell a white lie by blaming being late on the tube or traffic and public transport!
What is the thing that I dislike the most in my work? When creating a film festival campaign results don’t happen overnight, however we enjoy putting the work in and being able to share our clients films with such wonderful film festivals and giving them the first look of a film to consider.
When and where was I the happiest, in my work? Every day to be honest – although I’m in my element each time I am attending the L.A. Film Festival & American Film Market in LA. as I get to re-connect with friends and create more inspirational business ideas.
If I could, what would I change about myself? It would be nice to get rid of every trace of my anxiety. I have General Anxiety Disorder. One thing I have noticed is that its improving.
What is my greatest achievement in work? Having clients of ours publically showing gratitude and thanking us for all of our support.
Where would I most like to live? Los Angeles without a doubt – the positive energy and culture within that city in the U.S.A. is incredibly powerful.
What is my most treasured possession? The abundance plant which my Mom gave me several years ago – she was right watering it twice a week will keep it strong!
What is my most marked characteristic? Always turning a negative into a positive and not engaging with or creating any unnecessary drama
What is my most inspirational location, in my city? Edinburgh has a very powerful creative energy within the U.K. and when the film festival takes place its magical.
What is my favourite place to eat and drink, in my city? Within the U.K. Grace Belgravia – the food is divine. and in L.A. defiantly Soho House
What books influenced my life and how? Ellen Watt’s ‘Cosmic Ordering Made Easier’ changed my life completely as I turned a corner and looked at things in my life differently.
Who are my favorite writers? Defiantly Ellen Watts, Marie Diamond, Rhonda Byrne and Doreen Virtue.
You Only Die Once. What music would I listen on my last day? Madonna’s Bedtime Stories album.
Who is my hero or heroine in fiction? Rhonda Byrne & Marie Diamond Author and contributor respecivley of The Secret
Who are my heroes and heroines in real life? Definitely Caprice – I learnt a lot from her with regards to taking the right attitude when building a business, Elle McPherson for creating one of the most strongest and inspirational brands; The Super Elixir – within the food and beauty industry, Georgia and Lydia Bright for creating Bella Sorella and of course my Mom.
Which movie would i recommend to see once in a lifetime? Pulp Fiction – one of the greatest movies of all time and dialogue which makes you think
What role plays art in my life and work? Working within the arts is now part of my DNA and is integral in my daily life, therefore the role it plays is inspiring me to approach our clients films differently on a daily basis.
Who is my greatest fan, sponsor, partner in crime? I’m grateful that all of the people within my inner circle and clients of mine are so supportive and have been for a long time. Nicola Johnstone, Sheila Smith, Phil Macauley, Steve Cline & Pascal Schmitz certainly deserve a big shout out.
Whom would I like to work with in 2018? More of the same trailblazing and innovative talents from around the world, especially filmmakers from South Africa and those working within the horror genre sector.
Which people in my profession would I love to meet in 2018? Last year I had the pleasure of meeting my favourite business woman Caprice, next on my list is another favourite business woman and actress icon of mine Jennifer Aniston.
What project, in 2018, am I looking forward to work on? All of them – including ones which are currently working on and ones we have in the pipeline – it would be so hard to choose one as we love all of the films which we represent and nurturing our filmmakers.
When I attend this years Berlinale Film Festival I am very much looking forward to discovering more quality South African films which we may have the opportunity to work on.
Where can you see me or my work in 2018? You will be able to find me and our clients works at prestigious international film festivals, including the upcoming Berlinale Film Festival, Tribeca Film Festival & the Cannes Film Festival,
What do the words “Passion Never Retires” mean to me? Exactly that – if you really love and believe in what you do when living our your soul purpose it will remain with you forever.
Which creative heroines should Peter invite to tell their story?
Claudia Furst, Gerlanda Milioto, Patricia Chica, Marie Diamond
How can you contact me?
Here follows a message of Peter de Kuster, founder of The Heroine’s Journey
The Heroine’s Journey Membership
Become a Friend of The Heroine’s Journey
We’re sometimes not too sure how we get into good friendships. It seems to happen rather mysteriously: we talk of somewhat randomly ‘clicking’ with people. Trying to plan for it sounds like cheating. But in a busy world, the desire to socialise authentically, with interesting, like-minded people, deserves to be addressed directly.
That’s why we created The Heroine’s Journey Friends scheme. Membership gives you the right to invite creative professionals to publish their story for free on The Heroine’sJourney online. Each story made possible by you is anchored around the big idea that when we our quest let’s us travel from a person who interests us to another person who interest them and exchange stories we learn more about ourselves, meet people who can make a difference for you and have more impact in the world with telling our story. Every month, in your own city or somewhere in the world you can invite creative professionals you like to tell their story for the Heroine’s Journey website.
If you have passion for your work, you will find kindred spirits in this way of travelling. The stories you will see of creative professionals you have invited for The Heroine’s Journey are guaranteed to be stimulating and reassuring – as well as prompts to genuine connection and insight. Every creative professional you bring forward to have their story free published on The Heroine’s Journey online, you will be offering a great experience to everyone you meet.
We have two memberships programs I and II
The Heroine’s Journey Membership I Programme Includes
- The right to offer 30 creative professionals of your choice each year to tell their story with The Heroine’s Journey questionnaire as free publicity. The stories are published on the Heroine’s Journey online. Every professional published knows you are the one who made this available for them.
- The right to update your own story at The Heroine’s Journey – questionnaire and picture – two times each year to keep up with your new events, shows, books, performances, videos.
- 10% discount on all The Heroine’s Journey seminars world wide
Price is : Euro 299 for one year
The Heroine’s Journey Membership II Programme Includes
- The right to offer 50 creative professionals of your choice each year to tell their story with The Heroine’s Journey questionnaire as free publicity. The stories are published on the Heroine’s Journey online. Every professional published knows you are the one who made this available for them.
- The right to update your own story at The Heroine’s Journey – questionnaire and picture – four times each year to keep up with your new events, shows, books, performances, videos.
- The right to tell your story in more detail with the Heroine’s Journey questionnaire up to six pages online and add up to ten professional pictures of yourself and your work.
- 20% discount on all The Heroine’s Journey seminars world wide
- free entrance to the special The Heroine’s Journey in One Day conference which is held once every quarter in 2018 (the four locations in 2018 are Paris, London, Rome, Barcelona)
Price is : Euro 449 for one year
The programmes last for 365 days, after which you will be asked if you’d like to renew your subscription.
You want to become a Heroine’s Journey Friend? Mail Peter at email@example.com to receive info how to make that happen.