The Heroine’s Journey of Rita Wojcik

photographer/graphic designer & social media strategist

What is the best thing that I love about my work? creating something from nothing. the never-ending possibilities.

What is my idea of perfect happiness? being with the people i love. & tacos. lots of tacos.

What is my greatest fear? suffocating, in every sense of the word.

What is the trait that I most deplore in myself? my anxiety. it’s my kryptonite & a constant struggle. 

Which living persons in my profession do i most admire? jeremy cowart; i draw a lot of inspiration from his aesthetic, both photography & design. lee jeffries; i absolutely love his lost angels/homeless series. the work itself is beautiful, but filled with sadness & turmoil; it speaks wonders about the world today.  

What is my greatest extravagance? the little things in life. & tattoos. 

On what occasion would I lie? ‘i meant what i said & i said what i meant.’ but i would lie if it would protect someone i love, including myself, i guess. 

What is the thing that I dislike the most in my work? there’s a part in my creative process where i dislike everything about what i’m working on. it happens almost every time i’m creating something. i get over it eventually – either by embracing what i’ve created & learning to love it for what it is, or by scrapping it all together & starting over. it’s beyond frustrating – & most of the time, completely unnecessary – but it’s just a part of my process now. i dislike it, but i’ve learned to accept it.

When and where was I the happiest, in my work? i’m always the happiest when i’m creating. but in terms of a specific time period when i was the happiest, i’d have to say this past year has been an exciting year for me. i traveled up & down the east coast & mid-west working with some pretty amazing clients, working on some pretty amazing projects. designing the exterior graphics of the NFL Media Cruiser with XDS is an experience i will never forget. i’ve never watched so much football in my life! look ma – on the TV – i did that! definitely a cool moment in my career. 

If I could, what would I change about myself? inherently, i’m a people pleaser, so sometimes i wish i would take care of myself a little better, emotionally & physically. 

What is my greatest achievement in work? starting my own business. it can be extremely exhausting & overwhelming at times, but it’s one of the most worthwhile things i have ever done.

Where would I most like to live? aruba. it literally is heaven on earth. 

What is my most treasured possession? photos of friends & family. time passes, things change, people come & go, but i’ll always have these little reminders of something – or rather, someone – special.

What is my most marked characteristic? it’s hard for me to be objective here, but i’m told quite often that my energy is contagious. i put more trust in the vibes i get from people than i do the words that come out of their mouth, so i’ll happily roll with it. although, i’ve also been told my giggle is one in a million, whatever that means (i hope it means something good!).

What is my most inspirational location, in my city? city lights always inspire me. one look at the electric tower (buffaloNY) or the empire state building (nycNY) & i’m a new woman. whenever i’m feeling down, i look up, & i’m good to go. on the contrary, i’m always drawn to the water. something about the sound of it, the smell of it… it makes me feel free.

What is my favourite place to eat and drink, in my city?the only place i ever want to eat is the west side bazaar (buffaloNY). so much culture & so much delicious food! undoubtedly followed by drinks at the gypsy parlor on grant (buffaloNY). i love our gypsy family, we always have such an amazing time when we’re together. i’ve also always had an unhealthy – but well deserved – obsession with biang! on second avenue (nycNY) until it closed last year, but now we just head to xi’an famous foods a few blocks away which serves biang! favorites – thank god. i don’t know what i would have done if we couldn’t eat biang! noodles anymore. 

What books influenced my life and how? ‘whatever you think, think the opposite’ by paul arden. need a swift kick in the butt? read it. it won’t take long & it will do you wonders.

Who are my favorite writers? as an english major, i’ve always been a fan of the literary greats; they’re work is engrained in me. homer, poe, shakespeare, alighieri… beautiful, empowering, & tragic. i’ll also read any stephen king book; i’m a horror fanatic! & i always enjoy reading diane williams’ latest & greatest. 

You Only Die Once. What music would I listen on my last day? RIP to my youth by the neighbourhood.

Who is my hero or heroine in fiction? ilana wexler (broad city) & lesley knope (parks & recreation). i know, both characters are VERY different from one another, but both have traits i admire. can you imagine if they were squished together into one super human!? she’d be unstoppable.

Who are my heroes and heroines in real life? my mom. if you met her, she’d be your hero(ine) too. 

Which movie would i recommend to see once in a lifetime? american history x. it’s a story about regret & reformation, centered around race & racism. it’s one of my favorite films from the 90s, but with everything going on in the world today, it’s still extremely relevant. plus edward norton is a hell of an actor.

What role plays art in my life and work? i never really thought of myself as an artist growing up, despite the fact that i was constantly buried in my sketch book or locked in a dark room somewhere. my older brother is a designer – he’s been designing since as long as i can remember – & i always envied how passionate he is about what he does. i never thought i would experience passion like that – not professionally, at least. but now i know what that feels like. art has become my everything. 

Who is my greatest fan, sponsor, partner in crime? my husband. he is undeniably my greatest fan, sponsor, & partner in (most) crime. although, if i’m getting into any sort of mischief, you can guarantee my little sister or one of my girlfriends is involved. i love them all so much. they’re love & support is unwavering. 

Whom would I like to work with in 2018? more brands & businesses. as i’m finding my voice, i’m learning how much i love commercial art. & i’m good at it. so i’d love to do more.

Which people in my profession would i love to meet in 2018? michael bierut, graphic design guru & author of ‘how to’ – another book that has had a major influence on me & my career. i’d love to just pick at his brain a bit. also, most definitely, morag mysercough. i love everything she does. most of my design work has been for print, so i’d love to meet the personality behind such stunning, extravagant, large scale installations & bring more of that into my portfolio. 

What project, in 2018, am I looking forward to work on? i was fortunate enough to work with XDS, paul smith design, & instagram on their #kindcomments campaign this past year, which was a really cool experience, so i’m looking forward to working on more projects like that this coming year. i’m also looking forward to focusing more on boudoir photography & commercial design work. i love both so whole-heartedly. 

Where can you see me or my work in 2018? hopefully you’ll see more of me everywhere!

What do the words “Passion Never Retires” mean to me? your passions are an integral part of who you are. they light a fire inside of you. & if you carry that fire with you every day, your passion will never retire. what’s the saying? ‘if you do what you love, you’ll never work a day in your life.’ cliche for some, but still true for many, including myself.  

Which creative heroines should Peter invite to tell their story? kate maross. she’s a rock star & i’d love to hear her story. 

How can you contact me?



phone: 716-800-2992


instagram: @rkwphoto

twitter: @rkwphoto

linked in:

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 

The Heroine’s Journey Membership

Become a Friend of The Heroine’s Journey 


We’re sometimes not too sure how we get into good friendships. It seems to happen rather mysteriously: we talk of somewhat randomly ‘clicking’ with people. Trying to plan for it sounds like cheating. But in a busy world, the desire to socialise authentically, with interesting, like-minded people, deserves to be addressed directly.

That’s why we created The Heroine’s Journey Friends scheme. Membership gives you the right to invite creative professionals to publish their story for free on The Heroine’sJourney online. Each story made possible by you is anchored around the big idea that when we our quest let’s us travel from a person who interests us to another person who interest them and exchange stories we learn more about ourselves, meet people who can make a difference for you and have more impact in the world with telling our story.  Every month, in your own city or somewhere in the world you can invite creative professionals you like to tell their story for the Heroine’s Journey website.

If you have passion for your work, you will find kindred spirits in this way of travelling.  The stories you will see of creative professionals you have invited for The Heroine’s Journey are guaranteed to be stimulating and reassuring – as well as prompts to genuine connection and insight. Every creative professional you bring forward to have their story free published on The Heroine’s Journey online, you will be offering a great experience to everyone you meet.

We have two memberships programs  I and II

The Heroine’s Journey Membership I  Programme Includes

  • The right to offer 30 creative professionals of your choice each year to tell their story with The Heroine’s Journey questionnaire as free publicity.  The stories are published on the Heroine’s Journey online. Every professional published knows you are the one who made this available for them.
  • The right to update your own story at The Heroine’s Journey – questionnaire and picture – two times each year to keep up with your new events, shows, books, performances, videos.
  • 10% discount on all The Heroine’s Journey seminars world wide

Price is :  Euro 299 for one year 

The Heroine’s Journey Membership II  Programme Includes

  • The right to offer 50 creative professionals of your choice each year to tell their story with The Heroine’s Journey questionnaire as free publicity.  The stories are published on the Heroine’s Journey online. Every professional published knows you are the one who made this available for them.
  • The right to update your own story at The Heroine’s Journey – questionnaire and picture – four times each year to keep up with your new events, shows, books, performances, videos.
  • The right to tell your story in more detail with the Heroine’s Journey questionnaire up to six pages online and add up to ten professional pictures of yourself and your work.
  • 20% discount on all The Heroine’s Journey seminars world wide
  • free entrance to the special The Heroine’s Journey in One Day conference which is held once every quarter in 2018 (the four locations in 2018 are Paris, London, Rome, Barcelona)

Price is :  Euro 449 for one year 

The programmes last for 365 days, after which you will be asked if you’d like to renew your subscription.

You want to become a Heroine’s Journey Friend?  Mail Peter at to receive info how to make that happen.

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