The Heroine’s Journey of Cláudia Nogueira

What is the main thing I love about my work? Doing my job means to know a lot of people. I help people improving their communication skills. By knowing I mean taking a look at this people – one by one –, seeking for all the information they’re giving, so I can really help them to improve their presence, voice, attitude, speech, and so on. I respect everyone’s characteristics and personalities, as we’re all different from each other, so you can imagine how interested I am about each person I meet. Not only in words, but the motivation, the drive, the way we act,…

What is my idea of perfect happiness? For me, perfect happiness is being congruent. Is living the moment, really enjoying the way. You know what’s being said: Happiness is the journey not a destination, and I truly believe that’s the truth. Enjoying the moment, knowing that you have meaningful goals to achieve, or that you already achieved them, just savouring the moment is perfect happiness for me.

What is my greatest fear? To fail, in every sense of the word, in any field, with anyone.

What is the trait that I most deplore in myself? I believe that everything is possible, that’s why I’m always shocked when something gets stuck because no one worked it out, or cared, or considered it relevant. I feel that is my failure, as I wasn’t able to pull all the doors needed.

Which living persons in my profession do i most admire? I admire a lot of people, not necessarily from my profession. From actors, to writers, to thinkers, you name it. My top 10 mingles Dalai Lama, Elizabeth Gilbert, Tim Denning, my Mum and Dad, my Husband, and real people that have the gut or the strength to face criticism with a lot of confidence.

What is my greatest extravagance? Time. I feel a new me coming up when I’m able to have a working day only for myself, to write, to read, to think, … And of course, shoes and bags. I’m a normal woman

On what occasion would I lie? Whenever I could protect someone from the truth. But I’m aware that the truth will set you free, so it’s quite difficult to say.

What is the thing that I dislike the most in my work? The routines, such as the financial details, the administrative work, reports, …

When and where was I the happiest doing my work? The happiest moments in my work are the ones when people laugh, really laugh. Because that’s when people manage to leave stress aside, and accept the change.

If I could, what would I change about myself? Maybe I would try to be on time. I’m a ‘tidsoptimist’, meaning: someone who is optimistic about how much time they have (to prepare for something), who is therefore often late…

What is my greatest achievement in work? My dedication to each person I meet. There’s a tremendous dedication, in order to read the person, to understand what moves him or her, and a lot of vulnerability, from both of us. When you mix it all together there’s change, something new happens.

Where would I most like to live? In Venice, as it’s the most romantic place on earth, and it seems to have a magnet pulling. And there are the buildings, and the history of the place, and the idea of being in the middle like a special place in between places.

What is my most treasured possession? My achievements, my family and our conquers.

What is my most marked characteristic? I believe that is my calm, even when everything seems to be falling apart. I manage to be (or seem to be) really calm and that gives a lot of confidence to people around.

What is my most inspirational location, in my city? My sofa is really inspiring, and the beach along Costa do Estoril, or Lisbon Centre, although they’re different. You can find confort in my sofa, or a salty air and the beach freshness along the coast or the cosmopolitan rhythm in the Portuguese capital. There must be more than an unique inspirational location.

What is my favourite place to eat and drink, in my city? My favourite places to eat and drink are often linked to talking and friends. I’ll be equally happy in Meson Andaluz (Lisbon), for some ‘tapas’, as in Hotel Palácio (Estoril), drinking a G&T, or eating fish at a local restaurant (Estoril or Cascais). At my place, in the garden, I’ll be delighted.

What books influenced my life and how? We had a great Portuguese writer that really influenced me, for his perspicacity and his criticism, balanced with vivid descriptions and salutary dialogues in outstanding tragedies (try in Portuguese ‘Os Maias’, ‘A Relíquia’, and others). I think I’ve always wanted to become a writer (at some point of my life) because of him, because of his easiness to read.
I was also influenced by international writers, such as Milan Kundera, with his ‘The Unbearable Lightness of Being’. This book made me see that you need to get more angles or perspectives in order to understand the others and the world around.
Elizabeth Gilbert influenced me, with several books, specially ‘Eat, Pray, Love’ and ‘Magic’. The first made me realize that somehow we manage to forget about us along the way – personally and / or professionally – until we are completely drained and lost; that’s when you need to stop and learn about you again. That’s when you need to feed yourself e regain your self confidence, and self love and respect. That book is about will power to turn your life around, to reconnect. A major book for me. The second (Magic) is about trust: in you, the process, the outcome Empowering book this last one.

You Only Die Once. What music would I listen on my last day? Shiny Happy People.

Who is my hero or heroine in fiction? Would you take me seriously if I said Bridget Jones?

Who are my heroes and heroines in real life? Real people whom have the courage to do exactly what they want, as they want and with whom they want. Also people that accept differences as the main thing you get in life.

Which movie would i recommend to see once in a lifetime? Took me several years to watch it for the first time, but it turned out one of my favourites: Lost in Translation.

What role plays art in my life and work? A big one, as I try to accomplish a balanced life through a ‘hobby’ that gives me money, other one that gives me well being and a third one where I can work my creativity. Art plays a big role

Who is my greatest fan, sponsor, partner in crime? My husband, who knows me better than myself sometimes. He’s always at the ‘first row’. Sometimes he’s scared at my crazy dreams, but he’s always there!

Whom would I like to work with in 2018?  Actually I’m working on a different project – to scout speakers with real stories that might improve, inspire, move, people around companies in Portugal – with a former journalist and an event planner. Perfect team.

Which people in my profession would i love to meet in 2018? All the people I’ll meet in 2018, probably, as I’m always fascinated with the new contacts, new people, new stories.

What project, in 2018, am I looking forward to work on? My new project, which is now coming up.

Where can you see me or my work in 2018?
In Portugal, wherever I’m needed. And in Amazon (, with my first book – for now only in Portuguese, but soon in English.

What do the words “Passion Never Retires” mean to me? That everyday is a fresh start, and go for whatever makes you smile.

Which creative heroines should Peter invite to tell their story? Isabel Figueiredo Paula and Sofia Martins

How can you contact me?
By e-mail:
Social network:áudia-nogueira-1096b41/
Blog (Portuguese):


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