The Heroine’s Journey of Elisabeth Leriche

What is the best thing that I love about my work? I love to love. I think I’m very fortunate to do something I’m fond of. I had a hard time finding my own path, first starting in management & business but soon leaving everything for Acting. At the end, today I’m where I wanted to stand, working with creatives, arts, movie directors, techs….

What is my idea of perfect happiness?  A hot bath, a good book, good music and a glass of French wine.

What is my greatest fear? Getting old. In my body but also in my head. I feel everything in the world is getting so fast today and immediately global. Great possibilities but also it means that you always have to kick you up to stay in movement. I hope I will not only stay alive but also kicking. That’s why I’m pretty much work alcoholic but also surfing, skiing.

What is the trait that I most deplore in myself? I would like to see the glass half full instead of half empty. I try to work on that. Positive thinking should be my motto but it is constrained by desire of perfectionism. Thus, I’m hard on me, I’m hard on others, it’s not always easy to live with.

Which living persons in Italy do i most admire? Samantha Cristoforetti , engineer, pilot and first Italian woman to recover the role of Astronaut for ESA. She has the brain and she has the gut. She can accomplish the longest stay in space ever and at the same time she is a simple woman.

I like strong women who are able to make their way in a men’s world and live fully their passion. For the same reasons, I would also say Kathryn Bigelow. Things are moving in the world of entertainment but still, she is the only one able to do an action movie or a film on Ben Laden in Hollywood.

What is my greatest extravagance? My cigars. Strictly Cuban ones.

On what occasion would I lie? Unfortunately on many of them I suppose. Even though, I would rather be transparent, it happens that I’m pretty much focused on what I want. And at the end, I think I can make do easily with reality, It’s part of creative thinking probably.

What is the thing that I dislike the most in my work? Compromise. I like to fight for an idea.

When and where was I the happiest, in my work? I love shootings. I’m always happy when I’m on a set filling the energy of the troop all rushing to make creativity come to life. And it’s wonderful to follow all the line of creativity. For me the Edit is also the magic moment.

If I could, what would I change about myself? Freedom. Light Hearted. I fill a lot of pression on me on a day to day basis to fulfill what is supposed to be a plain woman life> being at top professionally, as a mum, as a lover etc… I would love to be a lazy kind of girl.

What is my greatest achievement in work? I-m always proud when a project comes to life. It is not my achievement since it-s a real team work employing lots of people. So hard to make a list.but if I had to choose some I would say Ningyo the interactive short movie directed by Gabriele Mainetti that we presented at La Mostra di Venezia and of course all the work we-ve done on DACIA with Udinese football team that transformed Underdogs in real Heroes.

What is my most treasured possession? My kids. I-m mum of 3. And I-m really proud. Even though I-m not sure to possess them, much more the contrary to me !

What are my most inspirational locations in Italy? As a French woman living in Rome I must say that this city remains for me one of the most beautiful places to be. I’m still discovering magic places while wandering the streets. A pity that the city is in a bad shape today due to political reasons. Then I would say Naples, Matera and Lecce. All south latine culture!

What are my favourite places to eat and drink in Italy? Salotto Caronte to drink cocktails on a couch, Da Renatone in Fregene to eash fresh fish with a good bottle of white wine.

What books influenced my life and how? I’m definitely a romantic one so I grew up with “Wuthering Heights” and my beloved “Belle du Seigneur” from Albert Cohen. Well, all dealing with impossible love.

Then, Alexandra David Neel and Ella Maillart made me dream of incredible destiny and adventures, that-s how I started to study Chinese at age 12 up to maturity and studied a summer in Beijing University. Unfortunately I forgot everything in my adult life!

Who are my favorite italian writers? Now that I-m grown up and less Idealistic, I still need a great part of imagination in my every day life. For that matter, I read a lot, everyday, till late. Found of American literature mainly. And of course also French one. I love Marie N- Diaye for example who gave with her 3 powerful women, an incredible portrait of women fighting for their survival.

At present I-m reading Eric Valmir Pecheurs d-Homme a fiction taking place in Lampedusa island where all migrants are arriving and where the population is doing miracles to save them everyday. You need to read it to understand what Italy is facing nowadays

Who are my favorite italian artists? I-m fond of cinema and I think that nowadays, contemporary Italian directors do not have the international visibility they deserve. Their films are poorly distributed and they fight to make films. I like the work of Matteo Garrone or Emanuele Crialese for example. I-m happy to see that Luca Guadagnino is making his way and I-m following with great interest the work of Francesco Munzi a young director who-s first film Anime Nere has been a beautiful surprise.

You Only Die Once. What italian music would I listen on my last day? Don Giovanni and Vinicio Caposella

Which italian movie would i recommend to see once in a lifetime? I arrived in Italy with my head full of Fellini and Rossellini. But Italian friends made me discover Ettore Scola and his fantastic C-eravamo tanti amati or Mario Monicelli with I soliti ignoti and all his smart comedies.

What role plays art in my life and work? Even though I-m not an artist myself, I-ll say art is fully part of my professional work. Because I have to deal with artistic expression of all kinds. It’s the best part!

On the Client part I often feel as the bridge between the artistic point of view which is often uncompromising and the business life which has its own rules and doesn’t admit discussion. A difficult position.

Who is my greatest fan, sponsor, partner in crime? Sponsor I would say my husband, without him being a real partner I would not be able to cope with both a busy private and professional life. Actually he-s doing much more house works than I do!

Then I must say that I found in Bruno Bertelli, WW creative director from Publicis a real partner in crime. We made lot-s of campaigns I-m proud of and hope it-s only the beginning. Renault is a brand that has everything in its DNA to grow strongly , it-s only a matter of work.

Which people in my profession would i love to meet in the future? The good thing with my profession is that I can meet so many different kind of great professionals! First of all Movie Directors. My dream is definitely to meet James Gray. little Odessa, Two lovers or The Yards are masterpieces to me.

On the business side, I would love to have a chat with Mercedes Erra, French founder of BETC advertising agency and today President of Havas WW. I would probably seek for some piece of advice, it-s so difficult to make decision in one-s life

What project am I looking forward to work on in the future? I would say trying to continue to tell relevant stories in a world fully data driven. Today it-s our challenge. Data is key, data give all possibilities, but what kind of story telling will we be able to develop. And will we be able to stay emotional, which does not mean sensational.

I-m also working in an industry which is facing a complete mutation: the way we consider mobility in an area of full digital is completely different. So it-s a wonderful moment to invent new things!

Where can you see me or my work? @Renault Italia @Dacia Italia

What do the words “Passion Never Retires” mean to me? A motto I wish will apply to me. My Dad Albert Leriche was a Surgeon and Med and he never retired, curing people 24 hours a day. I was educated with the idea that you have to live your passion at the fullest, even though I understand that this often mean sacrifices.

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