The Heroine’s Journey of Emma Frignani

What is the best thing that I love about my work?

I love to work with my husband creating digital strategies for my customers. I really love to help people facing the right way the amazing web universe.

What is my idea of perfect happiness?

Perfect happiness is waking up with a cup of hot coffee and a hug from my husband.

What is my greatest fear?

My worst fear is to be unworthy of my job and of my life too.

What is the trait that I most deplore in myself?

I deplore my habit of judging people and myself. I’m too critical.

Which living persons in my profession do i most admire?

I admire my husband of course, he’s really serious and competent, and my graphic designer: I think I couldn’t work with people I don’t admire. I also admire many people around the web, but it will take me too much time to list ’em all 😉

What is my greatest extravagance?

I make strange faces when I talk (and I’m chatty 😳) and I invent wor(l)ds.

On what occasion would I lie?

I like to think I would never lie, even if it’s a strong affirmation. Why should I lie? If it would mean I could save someone I love from death, maybe I would do it.

What is the thing that I dislike the most in my work?

I like almost every aspect of my work: if there’s something I don’t like it could be some customer’s patterns, for example their pretension to be the only ones and their eternal rush.

When and where was I the happiest, in my work?

Everyday is a good day to feel happy. The happiest day in my work was when I decided to become a digital strategist and my husband’s business partner. We were at home when I decided to upgrade my skills to help my husband: I felt so proud and excited 🙂

If I could, what would I change about myself?

I’d love to become more confident and I’m working on it. I’m fed up with the imposter syndrome and I’d love to get rid of it.

What is my greatest achievement in work?

Customers satisfaction is the best result I can achieve.

Where would I most like to live? 

I love Ferrara and I love the countryside around it. I love to go around and admire the mosaic of planted fields.

What is my most treasured possession?

My husband 😍, even if he’s a person, not a possession. And what a person! He means everything to me (I guess you could get it from my previous answers). The other possession I really love is my brain, even if it’s mischievous (sometimes).

What is my most marked characteristic?

I’m determined and very curious: most people I know tell me I’m enthusiastic. And I actually am.

What is my most inspirational location, in my city?

Sottomura, the ancient walls around my city. A lovely path beside Ferrara’s ancient walls: I love walk and walk there everyday.

What is my favourite place to eat and drink, in my city?

There are many places for many different situations: “Cucina Bacilieri” is one of my favorite restaurants (we went there with our families to celebrate our marriage). “La Cambusa” and l’“Ustariaza” are two nice little pubs to meet some friends and drink a beer (or two). “Retrobottega” is a very nice place to eat and drink while sitting in the town square.

What books influenced my life and how?

It’s difficult to choose a book, but Italian Neorealism was so important to me when I was a teenager to understand the culture of the country where I live in. I loved Greek tragedies too. And then, science-fiction: “Fahrenheit 451”, “1984”, “Do the androids dream of electric sheep” and “A scanner darkly”. They make me think from another point of view. I’m reading many books about personal growth right now, but the message is more important than the authors, I think.

Who are my favorite writers?

Bradbury, Philip K. Dick, Orwell, Brautigan, Salinger, McEwan, Calvino, Alda Merini, and of course many other writers too.

You Only Die Once. What music would I listen on my last day?

Let me think about it, it’s hard enough! I’d love to listen to Dead Can Dance and Joy Division.

Who is my hero or heroine in fiction?

I really love Joseph Cooper and his daughter Murph from Interstellar.

I love also Galadriel from “The Lord of the Rings” and Wiesler from “The lives of Others”.

Who are my heroes and heroines in real life?

My parents, my brother and my husband. They are strong people who are committed to what it’s important to them. They are honest and generous.

Which movie would i recommend to see once in a lifetime?

Blade Runner.

What role plays art in my life and work?

I love art and I do it too in my own little 🙂 So it’s very important to me, to see things from different perspectives and to keep the sense of surprise alive in our heart and mind.

Who is my greatest fan, sponsor, partner in crime?

My husband of course. I guess I’m a bit repetitive but it’s true; if not, I wouldn’t marry him, would I?

Whom would I like to work with in 2018?

I’d like to work with like-minded people and actually I’m working to find people I share values with.

Which people in my profession would i love to meet in 2018?

There are many people I’d like to meet (not only in 2018) just to share ideas, but right now I need to meet good and serious people to work with.

What project, in 2018, am I looking forward to work on?

I’m working on my book and I’ve got some other projects related to sketchbook and writing.

Where can you see me or my work in 2018?

You can see me walking around my beloved city or on my personal blog which is now under construction. Instagram and Facebook are two good places to meet me.

What do the words “Passion Never Retires” mean to me?

Until you are alive you can nourish your dreams and make them become your goals. Both in work and in life.

Which creative heroines should Peter invite to tell their story?

Every woman that decide to change their lives and take risks to get their dreams come true.

How can you contact me?

You can find me on my Facebook profile or page, Twitter, LinkedIn,