The Heroine’s Journey of Paulina Larocca

What is the best thing that I love about my work? That is personally fulfilling. I help people awaken their creative self, which is their best self and that makes people feel alive again.

What is my idea of perfect happiness? To be surrounded by friends, close family and have 24/7 access to pets – I have no preference cats, dogs, birds… I am there. Plus, excellent coffee is a must.

What is my greatest fear? To not fulfil my potential – though ironically I already have – but I keep setting new bars for myself instead of appreciating the here and now.

What is the trait that I most deplore in myself? How judgemental I am.

Which living persons in my profession do i most admire? Paul Bennett IDEO Creative Director and Sir Ken Robinson

What is my greatest extravagance? Travelling business class.

On what occasion would I lie? Not to hurt a friend. If I think they are not ready for advice or feedback I would lie. I want to support them, and advice can wait for when they are ready and receptive to hear it. In the meantime, support is what they need.

What is the thing that I dislike the most in my work? I find the writing a bit painful to start but once I start I enjoy it.

When and where was I the happiest, in my work? NOW! I am out on my own making my path and finding it professionally and personally rewarding. I love my life and my work like I never have before when I worked in a large company.

If I could, what would I change about myself? Sadly, my weight. I would love to be one of those who never had to worry about.

What is my greatest achievement in work? That I have mastered my craft. It gives me freedom to be generous and to keep building on my knowledge in new and unexpected ways.

Where would I most like to live? Where I am now, Sydney, Australia. What would be great is if planes got quicker and cheaper so it doesn’t take 24 hours to get to Europe or 10 hours to get to Asia. We are so far away from everything.

What is my most treasured possession? Ah… he’s not a possession but my cat, Thomas. He’s an incredibly wonderful addition, rather than possession, to our family unit. Material things I can get over.

What is my most marked characteristic? I talk fast, and I am animated/passionate. I can light up a room with my energy.

What is my most inspirational location, in my city? My workplace, Work Inc, an amazing coworking space with an excellent café with beautiful coffee, crazy characters and is dog friendly. There is even a neighbourhood cat. It’s a joy to come to work.

What is my favourite place to eat and drink, in my city? A restaurant near my work named Moorish Blue. Food is yummy!!

What books influenced my life and how?

Lord of the Flies – wow I read it in high school and I really got an insight into how tribes behave and why. I loved it but everyone else in my class hated it but I could not put it down. I read it all in one day/stayed up all night to finish it.

Grendel – It is a retelling of part of the Old English poem Beowulf from the perspective of the antagonist, Grendel and if was so creative and sad. It showed how disgusting we are as human beings from the point of view of a monster. It really made me question my beliefs.

Santa Mouse – what a lovely fairy tale and only suitable for children but I got so frustrated waiting for other people to read it to me that I got the motivation to learn how to read and being a reader is everything in life. It means you can constantly learn and question – watching videos does not have the same impact.

Who are my favorite writers?

John Steinbeck

Antonia Fraser

Milan Kundera

You Only Die Once. What music would I listen on my last day? Mozart played by Vladimir Horowitz

Who is my hero or heroine in fiction?

Offred in The Handmaid’s Tale

Who are my heroes and heroines in real life?

Twyla Tharp and my husband, Paul

Which movie would i recommend to see once in a lifetime? All that Jazz

What role plays art in my life and work? It is a major part of my personal life but it isn’t directly integrated into my professional life.

Who is my greatest fan, sponsor, partner in crime?

My husband, Paul

Whom would I like to work with in 2018?

Everyone I worked with in 2017 and 2018. I love my clients and I would love to do more work with them.

Which people in my profession would i love to meet in 2018? Theresa Amabile, Paul Bennet Creative Director IDEO

What project, in 2018, am I looking forward to work on? Working on my second book

What do the words “Passion Never Retires” mean to me? When you love what you do, you never feel like you’re working. You can struggle but it’s not work – rather it’s a vocation.

Which creative heroines should Peter invite to tell their story?

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