The Heroine’s Journey of Barbara De Marzi

What is the best thing that I love about my work? To have an idea in the night and work on it the following morning. When I started working at the beginning of the 2000s, IdealPark, a newly founded company, did not have the budget to advertise. So I studied Media Relations to spread the brand. Then I studied Marketing & Communication, Branding, acquiring transversal skills and working directly on the projects. The budget never stopped me because I think that ideas are more important and a challenge to express my creativity in different things: writing, videos, catalogs, exhibitions, websites, garments…

What is my idea of perfect happiness? My idea of happiness are simple moments: my hand in the soft little hand of my children; hug a tree; watching a starry sky; write; drink a glass of good wine; the hugs of my parents and grandparents, laughing with a friend. And I do not deny that eating is a source of great happiness for me.

What is my greatest fear? Not having said everything I feel to people I love. Growing old with regrets. When in life you do everything you feel and try to realize your dreams, big or small, you face all with more serenity. And then the spiders terrify me.

What is the trait that I most deplore in myself? The sense of guilt. In the past it did not allow me to be authentic and today I manage with a greater awareness, doing everything possible for myself and the people I love.

Which living persons in my profession do I most admire? I admire the ethical people, who have a great talent and who are not afraid to dare. Giuliano Garonzi is a graphic designer with whom we have written a manifesto that represents the way we work. “Creativity feeds off the childlike notion that everything is possible. We find true beauty in unexpected. We strive for harmony – yet we refuse to conform, and we adapt – without compromising on result”.

What is my greatest extravagance? To be myself. A kaleidoscope of contrasts: lightness, depth, passion, laziness, irony, need of solitude that emerge without filters. I want to dance in a crowded square I do; I want to tell the pain on a social I do. I reject the judgment or what is the stereotype of “normality” for the society.

On what occasion would I lie? The discovered lies burn and wound like sharp blades that leave deep scars. Therefore, with people I love, I always try to take responsibility of the truth and the pain involved. If people are not so close to me, it is not necessary and I have not been asked a question, I prefer to omit that lying. Omitting is not exculpatory and is not innocent but I prefer it to procure a useless pain.

What is the thing that I dislike the most in my work? The compromise. When I have to do something that I do not like in the contents or design or do not believe in it because it is functional or imposed by others.

When and where was I the happiest, in my work? Every time I have ventured into new jobs where there was a first the stage of fear. I never had someone in the company to learn from or teach me how to do it and then I go out on a new challenge. My first press conference that went well, the first time I saw the title of my press release out of a newsstand poster, my first prize won, the first time a video of mine made more than a million visualisations and my videos published by blogs or online magazines worldwide though my work of media relations.

If I could, what would I change about myself? I would like to allow myself sometimes to do things without always having to be at my best

What is my greatest achievement in work? Having been able to carry out projects that did not follow beaten paths, dare when there was skepticism around me and obstacles were placed in my way. In those moments or you believe in what you do and in yourself or you give up. I chose to believe in myself. For example in creating the book of IdealPark, me and Giuliano Garonzi were inspired by the new graphic wave of the 90s; a modern version of David Carson’s distortion of traditional design. I was the copywriter. Then we won the Publishing Prize 2017.

Where would I most like to live? In the nature, near the sea and animals: they cradle the spirit and regenerate me. Rediscovering contact with nature is fundamental in today’s society where some values and deep relationship with the universe have been lost. I would like my children to grow away from pollution and sensory toxicity.

What is my most treasured possession? Awareness. Not judicial. I have learnt to let emotions flow without rejecting them. To observe what is real and what is imaginary by the mind. Mind can be an ally or an enemy.

What is my most marked characteristic? Making fun of myself. It allows me to be more tolerant with myself and to make a mockery with the caustic ease of events.

What is my most inspirational location, in my city? My bed.

What is my favourite place to eat and drink, in my city? My home. Dishes cooked by my husband with the serenity of not having to drive If I drink a few glasses of wine.

What books influenced my life and how? Gandhi’s biographies. Symbol of peace and non violence led his battles to free the Indians oppressed by the British on the principles of not harming and on the force of truth. He promoted disobedience and non-violent protest by refusing actions that could physically do harm to others. He is an inspiration. When in life I meet people who want to prevaricate, oppress or make war I do not fight: I flee, I subtract and disobey.

Who are my favorite writers? I am particularly attached to Hemingway, Joyce and and Dickens. They were the first authors that caused me emotions in reading during the adolescence phase.

You Only Die Once. What music would I listen on my last day? Over the Rainbow by Israel Kamakawiwo’ole.

Who is my hero or heroine in fiction? The Brave.

Who are my heroes and heroines in real life? My grandmother. She is an inspiration for my life.

Which movie would I recommend to see once in a lifetime? The Shawshank redemption.

What role plays art in my life and work? As my friend Claudio Gamba, professor of History of Art and writer, taught me art is first of all technical, a way of doing things in such a way that they express certain ideas or functions. And it is above all research: there never exists the single work, the inspired and sudden genius. Art is a fact of culture, which is reached by continuous research starting from the things seen and learned, in a given context of place and time. And this research, this study, hard work, I constantly put it into my projects, so that ideas/ inspiration find the correct form.

Who is my greatest fan, sponsor, partner in crime? My husband.

Whom would I like to work with in 2018? I would like work with Cristiano Garonzi and Zatac with whom I made a nice friendship and share same ideas in works.
And for new projects I would like to test new professional tools and figures: I like working with young people and with emerging talents.

Which people in my profession would I love to meet in 2018? I would like to work with a writer and photographer from London, Theodore Crush. I think he’s very talented, he has the gift of being able to play with words and take photos that escape from the banality. And I love what is not conventional.

What project, in 2018, am I looking forward to work on? I will mainly focus on the creation of new videos shot in Europe in countries such as Switzerland, Germany and Italy. And then I will commit to the realisation of some branded garments, illustrations and photoshoots.

Where can you see me or my work in 2018?
On Linkedin

And on

What do the words “Passion Never Retires” mean to me? My spirit is passion, in everything I do. Without, my life would be mere survival.

Which creative heroines should Peter invite to tell their story? Valentina Tomirotti, journalist and blogger. She is a real heroine. Her story deserves to be read at And the writer Chiara Boriosi, a woman I admire for her intelligence, courage and ability to write.

How can you contact me?


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