The Heroine’s Journey of Chiara Formenti

What is the best thing that I love about my work?

The constant learning. Never stop learning, the world is so complex it deserves to be “learnt”. Knowledge is power.

What is my idea of perfect happiness?

Be in the present. Happiness is like a camp fire and it happens sometimes or rarely, you have to search for fulfillment.

What is my greatest fear?

I’m a parent and I have the “responsibility “ to choose on behalf of my son, designing the life path of another human since the beginning and you do not have tools. This is scary

What is the trait that I most deplore in myself?

Procrastination. But I understood is not so despicable: when the moment is right I produce the double.

Which living persons in my profession do I most admire?

I believe there are many talented persons out there, great marketers and communicators. I admire anyone who fights against stereotypes, mediocracy and bias, this is the time for the Resistance of Talents.

What is my greatest extravagance?

Nice skirts. I love skirts, and I love me wearing skirts.

On what occasion would I lie?

Oh well, lies sometimes are a “way out”, so I lie anytime I need to escape.

What is the thing that I dislike the most in my work?

Lacks of ideas and underestimate people behaviors and needs. Marketers are sheep sometimes and stereotypes are simpler to handle. I hate it.

When and where was I the happiest, in my work?

I appreciate when people tell me positive things (about my professional me) I ignore. About happiness, read above: fulfillment last more.

If I could, what would I change about myself?

If only I could sing like Queen B.

What is my greatest achievement in work?

Keeping work as freelance and from abroad. I have a double view, I double language – well, no double, but triple- and I like it. I know how much I grew up and I think I’m a little bit freak.

Where would I most like to live?

I just moved from Milano to Lisbon, I live nearby the ocean. Next step anywhere but with the Ocean.

What is my most treasured possession?

A very simply necklace they gifted me when Riccardo was born. I wear it almost every day.

What is my most marked characteristic?

I’m funny and I know it

What is my most inspirational location, in my city?

There are MANY inspirational locations in Lisbon, this city is blessed by the light. If I have to mention a specific location I would say the area Riberinha, close to Maat and Belem.

What is my favourite place to eat and drink, in my city?

The Taberna Clandestina in Cascais and Naked in Lisbon (no Barrio Principe Real)

What books influenced my life and how?

Kotler! I’m joking. I have many and I can’t choose.

Who are my favorite writers?

Fred Vargas, Tom Wolfe, Truman Capote, Jane Austen, and others.

You Only Die Once. What music would I listen on my last day?


Who is my hero or heroine in fiction?

Black Widow! I love Avengers.

Who are my heroes and heroines in real life?

Chimamanda Ngozi Adichie, Malala Yousafzai, Michelle Obama, Lady Gaga, and anyone has the strength to stand for the people.

Which movie would I recommend to see once in a lifetime?

Marrakech Express.

What role plays art in my life and work?

Beauty is something to search daily. I like art, I love creative mind.

Who is my greatest fan, sponsor, partner in crime?

My partner.

Whom would I like to work with in 2018?

Let life surprise me.

Which people in my profession would I love to meet in 2018?

Reed Hastings or Jeff Bezos. Yes I know, it’s too much.

What project, in 2018, am I looking forward to work on?

A brand new communication strategy for a super cool fusion bistrot in Milan, moreover I want to empower my project about “micro and small business consultancy” I’m really good in this, and I love help people.

Where can you see me or my work in 2018?

At Web Summit in Lisbon, last year was a blast.

What do the words “Passion Never Retires” mean to me?

Find out how to retire, first. That’s the point.

Which creative heroines should Peter invite to tell their story?

I suggest you Tamara Viola. She is my daily dose of smiles. I love her narratives about the roman block she lives in. Rome is a little bit a mess, but it’s full of smart people, that’s why I’m suggesting Tamara

How can you contact me?

Find my site or my Ig profile chiara_ottocollective.


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