The Heroine’s Journey: The One Great Story


The One Great Story

There’s always been a longing to gather the important stories in one place. Some of the appeal of a Bible or the collected works of a big name author is the sense that amidst all the chaos and disparate sources of knowledge, someone has taken the trouble to distill, to compress, to say what is essential. In a world overflowing with information, what we most need is curation. The One Great Story aims to be the curation of the best and most helpful ideas in the area of storytelling.

Ultimately, life is only 700,000 hours long so we have to make sure the ideas we need don’t get lost – or take too long to find.

The One Great Story redraws the sense of what a book is. Up to now, books have been the most ambitious way in which ideas are presented. But they have suffered from serious limitations: they’ve had only one author; they’ve usually been written over a relatively short period of time. And once they’ve been finished, they can’t be changed (even if the author gets a great new idea). They have also been largely restricted to words, images being too expensive and film impossible.

The One Great Story is being written by me, Peter de Kuster. It keeps changing and evolving. It is filled with images and films as well as texts. By floating online, it can grow a bit every day or so, as new things come along and it can be equally accessible all around the world, at any time, for free.

The danger of disorder is something i’ve thought a lot about. In an age when it’s no longer hard to get hold of a lot of information, the challenge becomes how to order it – so you can find it and use it when you need it.  Traditionally, many non-fiction books in the humanities trace where ideas have come from (they’ll tell you the history of Classical Athens or the biographies of key figures in Enlightenment France etc.). In The One Great Story I place your needs as creative heroine first. So it is structured according to the situations of your own life and work, which is where ideas get used and are necessary.

Just like a regular book, The One Great Story is divided into chapters: it’s my way of carving up reality and throwing the emphasis on what matters most. I invite you to navigate around all the parts. And use the extensive indexing of pieces to approach issues from different starting points.

I aim at a certain voice: calm, inspiring, reassuring, amusing, enriching – because few of us (including me) manage to be these things for very much of the time. I believe that one of the tasks of art is to be a repository of attitudes that are elusive, but much needed.

Normally we think of a book as something to be read continuously from beginning to end. When you finish, you tick it off your list. But here you can return: bits will have changed, been nuanced; it will have evolved and matured. I’d love you to read The One Great Story regularly, to keep checking in and to browse in unfamiliar sections.

This book is an offshoot of The Heroine’ s Journey. It’s where you can find the ideas that I believe in, it’s The Heroine’s Journey’s passion, brain and library – and it captures the attitudes you’ll find by going to my journeys and events in cities around the world.


Almost ten years after launching the hero’s & heroine’s journey project, business storytelling Peter de Kuster remains an irreverent, forceful voice—inspiring people to follow their passion, create their own legend and change the face of business.

A Peter de Kuster keynote speech introduces startup event participants, corporations, associations, conference audiences, film/music/design/writing/fashion event audiences to important concepts that engage their intellect and challenge their thinking about business storytelling and their client’s story. Peter de Kuster has a rich and highly developed stage presence that complements and enhances his storytelling ideas and frameworks.

  • Speeches typically run 60-90 minutes but can be adjusted to client needs
  • Each presentation is highly customized and reflects the industry and priorities of the client
  • Exploratory conversations with key client executives prior to the speech, along with research into the company and its industry, help tailor content
  • Peter offers his thinking on the storytelling subject area and share the insightful exemplars that best suit the audience
  • Informal Q&A sessions supplementing the speech also help promote greater interaction and understanding.

All speech topics can also be adapted to either full or half-day breakout sessions or workshops with facilitated individual and group exercises. With a generous array of formats and topics, a custom experience reflecting your business needs is right within your grasp.

To learn more about having Peter speak at your event or to book him for a private tour contact us at




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