The Heroine’s Journey of Tytti Thusberg

What is the best thing that I love about my work? 

Independence and freedom to decide what I want to do. I love to create and I like different kind of collaborations, meeting interesting people.

What is my idea of perfect happiness? 

Peace, love and understanding. No wars, no disasters, no hunger. Imagine!

What is my greatest fear? 

I´m really upset about environmental issues, how we are destroying our planet. I fear about that we are not able to resolve these problems early enough, because some parts are selfish and are denying the catastrophe. We are doing a lot of harm to our nature and next generations and we should act right now.

What is the trait that I most deplore in myself? 

In some situations, I consider too much.

Which living persons in my profession do i most admire? 

I admire Vivianne Westwood for her great and honest work for sustainable fashion and environmental issues.

What is my greatest extravagance? 

As I design and make my own upcycled bags, every morning I change bag suiting to my outfit. In the winter time, I match my look with Basque berets. I have plenty of them in all kind of colours because of collaboration with a local 160 year old company Boinas Elosequi. I have been using Basque berets since early teenage and I simply love them. When I dress, my motto is something self-made, something inherited and something from second-hand.

On what occasion would I lie? 

As most of people, I think it´s better to say the truth, but if it hurts too much, it´s more polite to say it in more kind way, a kind of white lie.

What is the thing that I dislike the most in my work? 

When I have to do paper and office works. My small business is one woman´s company and I do it all by myself.

When and where was I the happiest, in my work? 

I enjoy the silence and peacefulness of my tiny studio, but I also enjoy working in team, meeting all kind of creative people and do something great together. I have my own label Slowbag and I design sustainable fashion collections by my name, but I also work as adviser in emerging designer´s program Kutxa Kultur Moda. I do theatre garment design and dressmaking, lead workshops etc. I´m constantly happy.

If I could, what would I change about myself? 

I shouldn´t eat chocolate every day and that habit is impossible to change.

What is my greatest achievement in work? 

To raise my own label and to be able to live in what I have created. I have been claiming and working with sustainable design since 90´s and in 2004, I named one of my art projects as Slow Fashion and it´s officially registered in local deputation´s cultural department. Some years after, I noticed that there is raising a global movement that is called Slow Fashion. What a coincidence!

Where would I most like to live? 

I live in the city that I love; this is a perfect place to me. I´m from Finland but more than 20 years I live in Donostia– San Sebastián, Basque Country. If I could, I would go more often to Finland to our modest summer cottage in the forest and lake.

What is my most treasured possession?

My family and our rescue cat Pekka.

What is my most marked characteristic?

I consider me calm and patient person, that´s what I have also heard from other persons. It doesn´t mean that I wouldn’t freak out sometimes.

What is my most inspirational location, in my city? 

The sea shore, where the mountain meets the sea. I love water and swimming.

What is my favourite place to eat and drink, in my city?

All authentic local pitxo bars that are stuck in the past. They have old but tidy interior design and not fancy modern things. They have good level of service and food, I wish they never change. And then to name something concrete, Topa, a modern restaurant that is a mix of Basque and Latin American food

What books influenced my life and how?

I have been reading “Sinuhe, the Egyptian” (Mika Waltari) several times and it has been giving me some perspective to life and time. I have been reading lot of good books; one that I specially remember is Jung Chang´s Wild Swans that I red for second time before visiting China. It gave me more understanding about the country and its culture.

Who are my favorite writers?

There are so many. I would like to mention some contemporary Finnish female writers that are really good story tellers about normal life but unfortunately have not been translated in other languages. Then I also admire old classic Finnish literature and poetry. I have enjoyed a lot to read writers like Garcia Marquez in his own language Spanish, or to read Basque writers in Basque language. It´s very enriching to be able to read books in their original languages.

You Only Die Once. What music would I listen on my last day?

The Damned, roots of the punk rock. In this case I would listen something about their gothic era. Skulls and bones, you know.

Who is my hero or heroine in fiction? 

There is a character called “Pikku Myy (Little My) in Tove Jansson´s Mumin books. She is a tiny intelligent rebel, against the system, but in a constructive and intelligent way.

Who are my heroes and heroines in real life?

Everybody has an interesting story to tell, but what has most impressed me is my grandmother´s history. She and her family were Carelian evacuees, despite of tragic past, she was always very positive and in a good mood. A real role model.

Which movie would I recommend to see once in a lifetime? 

Anything from Hitchcock, and if you want to laugh, Marx Brothers.

What role plays art in my life and work?

Essential. I have held several art exhibitions, I love creating art. I enjoy a lot seeing, listening and living art from other artist.

Who is my greatest fan, sponsor, partner in crime? 

My husband.

Whom would I like to work with in 2019? 

I´m open to all kind of collaborations, it´s difficult to point one person.

Which people in my profession would I love to meet in 2019?

I like surprises that life gives to us. Without planning, we meet those people we are meant to meet. What I admire are people that are serious in their work and keep their word. That kind of persons are always welcome to my life.

What project, in 2019, am I looking forward to work on? 

I have a project to make my first (slow) fashion film about my designs with a local new and young audio-visual company. I´m curious to see how the project will work and what will be the result. I will also have a solo exhibition in very fancy place in the city. I´m also looking forward to take part in a sustainable fashion fair in Madrid. And of course to continue my collaborations with clients that I have. It´s always a pleasure.

Where can you see me or my work in 2019?

As I told before, I will have solo exhibition but I don´t want to reveal the place yet, but it will be really cool. Stay tuned! I have my design bags in shop of Cristobal Balenciaga Museum and my studio is always open to visitors. I will be in February Momad fashion fair in Madrid and might be that I´ll take part in an international fashion event in spring.

What do the words “Passion Never Retires” means to me? 

We creative people are born this way; creativity is way of life, to see things in a slightly different perspective. I wish that with my creativity, I give something to other people.

Which creative heroines should Peter invite to tell their story?

As The Damned will be the group that will be playing the last song in my life, how about interviewing Captain Sensible, that always wears red Basque Beret in their concert?

How can you contact me?

By my webs and or e-mail or visiting my studio in Donostia – San Sebastian. Very welcome! And thank you for reading.

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