The Heroine’s Journey of Sandie Boyer

What is the best thing that I love about my work?

I like the research, figuring out how to refine a project. The research phase (brainstorming, sketching) is the most important in design. It needs to be prolific.

What is my idea of perfect happiness?

To me pure happiness is to wake up every day for the rest of my life telling myself that i love what I do, and that I’m proud of the person I have become. I heartily hope to always make a living doing something i’m passionate about and if one day that changes, i would have to go back and reinvent myself.

What is my greatest fear?

Boredom! It frightens me to watch the day waste away minute by minute.

What is the trait that I most deplore in myself?

When I was younger I used to take criticism very badly. It is common with designers because we all put some part of us into every project for everyone to see. Over sensibility can become a problem, you have to learn to take a step away from your projects and see them in the grand scheme, not live inside them. Today with all the experiences I’ve had, I can honestly say it’s getting easier and its better that way.

Which living persons in my profession do i most admire?

I love David Carson’s work, for me he is one of the greatest graphic designers in the world. I like what he does because his work is really plastic for a graphiste(lol). I like that his work is recognisable and it really stands out. Then again I have always been more inspired by mouvements rather then the personalities involved; Bauhaus or the Swiss school come to mind as some I really admire.

What is my greatest extravagance?

My plants, I’ve always loved the idea of taking care of something and seeing it grow. My appartment is full of plants big and small.

On what occasion would I lie?

Frankly I hate dishonesty. Maybe I could lie if I really had to for work but I dont know really, I feel like I’m too honest at times. If I have something to say I prefer to say it.

What is the thing that I dislike the most in my work?

Sometimes I feel like our work is to stale and that we should take more risks. I would like to work the way you play poker, sometimes you have to have faith and go all in! If you win the reward will be greater.

When and where was I the happiest, in my work?

Now! here! I love my team! I love working with them because they are really talented and I learn a lot from them. I like co-creating/workshopping. We throw out our ideas, we dont hold back and the outcome is very enriching.

If I could, what would I change about myself?

If I could I would want to have even more believe in myself and my abilities.

What is my greatest achievement in work?

I had the chance to be in charge of a huge project when I first started working for orange bank, the creation of their Premium Credit Card. It was an extremely complex project, it really pushed my limits and physically it took me all the way to China. I was in charge of the creation, the design of the new card. It was one of the greatest moments in my professional life.

Where would I most like to live?

Singapour, that town fascinates me, it has become one of the most influential places in the world. Their organic architecture is like something out of science fiction. There is this “metallic jungle” aspect to it which is inspiring.

What is my most treasured possession?

My grandmother’s necklace, she was always so afraid she’d lost it but she never did. When I see it I think of her and I feel like a part of her is still with me.

What is my most marked characteristic?

My energy! (at work my energy comes out, I’m motivated and I motivate others)

What is my most inspirational location, in my city?

I like the neighbourhood where I live, Montreuil, its inspiring because its a melange of different cultures and economic classes, everyone seems to love to live there. I feel like it isn’t like that everywhere.

What is my favourite place to eat and drink, in my city?

I mostly go out in the 11th and 20th arrondissements close to Oberkampf and Menilmontant, There are thousands of cool bars and restaurants there.

What books influenced my life and how?

I don’t know, maybe… Harry Potter lol. No in all seriousness when I was a teenager I was influenced by Baudelaire’s Les Fleurs de Mal. I have always preferred poetry to fiction.

Who are my favorite writers?

I am a fan of nordic Polar novels, I don’t really have a favourite writer.

You Only Die Once. What music would I listen on my last day?

Mourir sur scène by Dalida! Its the most beautiful song to disappear to, covered in glitter.

Who is my hero or heroine in fiction?

Trinity from Matrix. I love that film, i’ve seen it a million times! If I had to identify with anyone it would be her. She’s a geek like me lol. She’s also strong and she accepts the hardships in her life. She does what she does for the greater good and I respect that.

Who are my heroes and heroines in real life?

Being french I’d say Simone Veil. She’s a real heroine. Thanks to her we are free in our bodies. She’s the ultimate french feminist icon.

Which movie would i recommend to see once in a lifetime?

Jean Luc-Goddard’s Pierro Le Fou without a doubt. For me it is the symbol of courage. The title character lives a boring live and he can’t take it anymore so he runs away with an old friend of his and they become outlaws. The lines from that film are absolute gold.

What role plays art in my life and work?

It is central to both my life and work, art history and art is obviously important for a designer. Even if I mostly work on a numeric basis I always refer to the great artistic movements like bauhaus/l’art nouveau or even painters like Rothko. Recently I went to an Alfonse de Mucha Exposition, it was magnificent.

Who is my greatest fan, sponsor, partner in crime?

My husband… He’s always there to support me.

Whom would I like to work with in 2019?

I am part of an amazing team right now! I would love to continue to work with them. If not, then ideally i would love to work with different designers from different countries, That could be a superb interaction.

Which people in my profession would i love to meet in 2019?

Maybe the head designers of google or apple. I figure it would be really interesting to be able to ask the people who run enterprises of that magnitude questions about everything and nothing.

What project, in 2019, am I looking forward to work on?

At the moment we are rebuilding our mobile application and I’ve started working on that. It’s quite interesting because we have to change the whole design of the app. Its a lot of work but the result will be really cool so its inspiring. We’re working with the developers hand in hand, I like working that way.

Where can you see me or my work?

You could find some projects here:

What do the words “Passion Never Retires” mean to me?

What ever happens to you in your life you always have to keep following your dreams and make that your first priority. Never forget what your passionate about not even for more money or comfort or status. To often we accept things that we shouldn’t. We aren’t obliged to do anything we don’t want to, its integral in life to stay true to yourself and your passion.

Which creative heroines should Peter invite to tell their story?

Harpa Finnsdottir but she doesn’t have Linkedin, she has facebook. Her testimony would really be inspiring for a lot of women out there.

How can you contact me?

On linkedin :

and on my e.mail :

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