What is the best thing that I love about my work?
Freedom, creativity, the opportunity to meet many men, women and children, listen to stories and receive people’s trust. Also be useful to someone or to a cause, also trying to change things by writing and speaking.
What is my idea of happiness?
Happiness is inner peace. Fullness. Feel like doing the right thing. Being true to myself by following my own path and feeling in harmony. Happiness is an embrace, a laugh, being free to be myself!
What is my greatest fear?
Fear is an opportunity because fear keeps me alert.
My biggest fear is about my family: I wouldn’t want to see them suffer. But I know that our life is a path studded with unexpected events and we can only prepare ourselves to face them with strength and awareness. In general, I think everything is an opportunity to change and grow.
What is the trait that I most deplore in myself?
I should believe more in my life. Sometimes I forget to take care of myself just because I would like to be in several places at the same time doing incredible things with many people I know; around Italy or far from my country.
Which living persons in my profession do i most admire?
I love the job of Domenico Iannacone, an italian journalist. His program “I dieci comandamenti” and “Che ci faccio qui” (Rai) are exactly the kind of journalism I like, because it shows the whole aspect of news without making sensationalist journalism. He likes stories. Like me.
What is my greatest extravagance?
What’s an extravagance for me is normal for somebody else. And the other way around.
On what occasion would I lie?
Only for job, if I was with a member of the mafia, or if I was in a place where people sell drugs.
What is the thing that I dislike the most in my work?
When someone does not understand that a project is very important and does not guess the news. In our work we are like a truffle dog. And it is very important to rely on a publisher or boss who has the same feeling!
When and where was I the happiest, in my work?
When I wrote my first book with an important publishing house! I was at home and received a package with my books. A book is like a child for a writer!
If I could, what would I change about myself?
I would like to have my own family.
What is my greatest achievement in work?
The next one: what is yet to come.
Where would I most like to live?
In Rome, where I live, but definetly in a place with more trees. I love nature and I need to be in a quiet place full of plants to write better! This is my next step …
What is my most treasured possession?
My heart! It is the greatest treasure for everyone … but a lot of people doesn’t know.
What is my most marked characteristic?
Great determination, honesty, joy of living, enthusiasm!
What is my most inspirational location, in my city?
Definetly my house! But I can write when I’m on the subway or when I’m in a bar… If you like writing, each place could be the right one!
What is my favourite place to eat and drink, in my city?
I like a bar in the center of Rome where I can eat and drink. It is close to the Spanish Steps, but in a narrow street. Sometimes I stay here with my personal computer. I have the wifi password and I can work waiting for my friends or nobody!
What books influenced my life and how?
I loved “Un uomo” of Oriana Fallaci. It is a romance but it comes from a true story: the story of Oriana Fallaci with the Greek hero Alekos Pangulis. It is full of love and passion. And pain. When I read it I felt like her!
You Only Die Once. What music would I listen on my last day?
A meditation music. I love it.
But I can listen classical music and rock in the same day!
Who is my hero or heroine in fiction?
Two days ago I saw a beautiful series on Netflix: Unorthodox. I thought the protagonist was a real-life heroine. Because in the end the fiction tells a true story.
Who are my heroes and heroines in real life?
The word hero authorizes us to do nothing. Because “hero” is a great, wonderful person, far from me and my possibilities. So in my opinion there are no heroes but instead there are very special people who do things that would guide us! Everyone can do everything if we wish. In real life in my opinion at this moment a very special person is Nicola Gratteri, an anti-mafia judge.
Which movie would I recommend to see once in a lifetime?
“La vita è bella!” directed by Roberto Benigni
What role plays art in my life and work?
Art opens the mind and opens the door to our imagination. It makes us rich. When I can, I like to visit the museum or exhibition.
What do the words ‘You are the storyteller of your own life’ to me?
I’m the storyteller of my life because I’m the weaver of my life.
Who is my greatest fan, sponsor, partner in crime?
My family, the first sponsor of my life! And my friends.
Which people or companies would I like to work with in 2020?
I would like to Keep collaborating with the National magazines and newspapers…
Which people in my profession who can make a real difference in my creative career would i love to meet in 2020?
Alessio Carciofi (Founder & Managing Director Digital Detox), Carlo Dugo (manager – chief of Enosis – Okwine – Ambasciatore del Concorso Mondiale di Bruxelles) Andrea Franzoso (writer)…
What project, in 2020, am I looking forward to work on?
I am writing two more books and I’m thinking of another magazine with a very special friend. And probably a radio show …
Where can you see me or my work in 2020?
And around Italy for my book!
What do the words “Passion Never Retires” mean to me?
Is the slogan of my life!
Which creative heroines should Peter invite to tell their story?
Andrea Franzoso (writer), Federica Angeli (journalist and writer), Rosaria Cascio (teacher and writer), Gaetano Saffioti (testimone di giustizia), Don Aniello Manganiello, Don Pietro Sigurani with Romano Cappelletto, Alessandro Pinna (Isola Solidale), Fernando Muraca (writer).
How can you contact me?
You can find my book here:
My last book “IN TRINCEA PER AMORE”
Here follows a message of Peter de Kuster, founder of The Heroine’s Journey
Are you a creative leader or creative professional looking to develop your business skills and storytelling?
Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.
IS THE HEROINE’S JOURNEY COACHING FOR YOU?
You are a creative leader or creative professional who is interested in developing yourself, your business, and your story.
You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.
You want to learn more about how to resource yourself, learn about blind spots, and get feedback.
You are curious and want to engage in online learning.
You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).
WHAT’S YOUR COACHING QUESTION?
The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.
These coaching topics typically resonate with the creative leaders Peter works with:
How can i tell the most powerful story possible about myself and my creative business?
How can I handle self promotion and marketing of my creative business better?
How do can I stay authentic and with focus when having difficult conversations with potential clients?
What are my creative values and how do I align these with my business values?
How can I manage my time and energy better?
How can I radiate confidence to my clients while feeling anxious inside?
How can I steer myself towards creative excellence without becoming rigid?
About Peter de Kuster
Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project, a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.
Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing, MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.
The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.
Who can sign up for The Heroine’s Journey online coaching?
Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.
Should I choose 1:1 coaching?
Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.
If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.
What language do we speak in the coaching sessions?
Can I buy coaching for my organization?
Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.
Can I bring my own topics?
Yes, for individual coaching you get to choose your own topic.
Are coaching sessions confidential?
Yes. Peter will not share anything that is discussed in the coaching sessions.
Where will the coaching sessions take place?
Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.
How do I sign up?
Send Peter a mail to firstname.lastname@example.org to start booking your coaching sessions.
How do I pay?
After you send the mail, you will receive an email with a link to pay.
How do I book and reschedule sessions?
Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.
What is your cancellation policy?
Individual coaching sessions can be postponed up to one week before the session.