The Heroine’s Journey of Ramee Bordoloi

What is the best thing that I love about my work? I am a graphic designer and UX professional from India, living in Amsterdam. What I love most about my work is being able to convert ideas into visual reality!

What is my idea of happiness?

  • Being surrounded by loved ones.
  • Having a good night’s sleep.
  • Eating good food.
  • Being amidst nature.
  • Being at peace.

What is my greatest fear? It’s funny, but I am in my 20’s and still afraid of the dark.

What is the trait that I most deplore in myself? Overthinking.

Which living persons in my profession do I most admire?

  • Pablo Stanley
  • Chris Do
  • Malika Favre
  • Gal Shir
  • Vijay Verma

What is my greatest extravagance? Sneakers.

On what occasion would I lie? I’m a terrible liar! My face always gives me away.

What is the thing that I dislike the most in my work? Working for “exposure”.

When and where was I the happiest, in my work? I love to design so work-wise I’ve always been happy.

If I could, what would I change about myself? Overthinking.

What is my greatest achievement in work? When I learn from other designers, developers, and product managers that my feedback was helpful.

Where would I most like to live? Anywhere, close to my loved ones.

What is my most treasured possession? It’s a painting gifted to me by my grandfather, Prosenjit Dowerah. He was one of the pioneering forces of modern art in Assam. This painting is extremely close to my heart because I later learned that he was facing financial difficulties and was offered a lot for this painting yet he didn’t sell it, for he wanted me to have it.

What is my most marked characteristic? Being empathetic.

What is my most inspirational location, in my city? Amsterdam is a beautiful city. Every part of it feels like a postcard personified! Inside the city, I mostly go to Rembrandt park and Sloterplas. Outside the city, I like the Zandvoort beach.

What is my favourite place to eat and drink, in my city? I have a lot of favorites in this regard. I’ll namedrop a few –

  • Staring At Jacob – American brunch bar with great food and drinks
  • Ashoka Centrum – Authentic Indian food and great service
  • Himalayan Kitchen – Authentic Nepalese momos
  • Full Moon Garden – Amazing dumplings and Asian food
  • Café Cook – Amazing terrace, authentic Dutch food, and great service
  • Bartack – Great drinks and good food

What books influenced my life and how? The Secret by Rhonda Byrne and Who Moved My Cheese? by Dr. Spencer Johnson. I believe both these books have taught me the power to deal with life and change.

You Only Die Once. What music would I listen on my last day?

  • Enter Sandman – Metallica
  • Roadhouse Blues – The Doors
  • Snow (Hey Oh) – RHCP

Who is my hero or heroine in fiction? Princess Leia.

Who are my heroes and heroines in real life? My mom for raising us two daughters single-handedly in a patriarchal society. And my grandma for being the wind beneath our wings.

Which movie would I recommend to see once in a lifetime? Star Wars.

What role plays art in my life and work? It is an integral part of me.

What do the words ‘You are the storyteller of your own life’ to me? It’s your life and you can decide which stories to tell and how to tell.

Who is my greatest fan, sponsor, partner in crime? My younger sister and my husband.

Which people or companies would I like to work with in 2020? I would love to work with local Amsterdam artists and museums.

Which people in my profession who can make a real difference in my creative career would I love to meet in 2020? I would love to meet Chris Do and Pablo Stanley.

What project, in 2020, am I looking forward to work on? I look forward to building my own brand.

Where can you see me or my work in 2020? I’m not on Instagram yet, but I’ll start posting there soon.

What do the words “Passion Never Retires” mean to me? It means if you truly love something, you never stop learning it.

Which creative heroines should Peter invite to tell their story? Mehrnoosh Beniss and Serleen Ingtipi.

How can you contact me? Email:

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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