Commedia dell’ Arte

Commedia dell’ Arte is a uniquely The Heroine’s Journey Offering. In this 2-day experience, a small group of client participants – between 6 and 12 people – are guided on a fascinating tour of various creative business venues and destinations to indelibly link the concepts of the Heroine’s Journey with the company-specific application of those ideas. Participants encounter firsthand the triumphs and failures of making money doing what you love and are guided to extract underlying storytelling principles that they can apply to their own business.

The client team gathers with Peter de Kuster in a predetermined “the heroine’s journey-rich” city, such as Londen, Paris, Rome,  Berlin, Barcelona, Amsterdam or Venice. In each case, we recommend a city best suited for the client and then develop a tailored mix of tour stops based on the client’s business and issues.


Typically, we begin Day One with a review of various The Heroine’ s Journey frameworks and storytelling tools then set off on our journey together, visiting with all kinds of creative professionals and entrepreneurs of past and present whose stories exemplify principles of The Heroine’ s Journey. On Day Two, we debrief the lessons learned, using a number of different storytelling techniques to structure this time. The aim is to richly extract insights gleaned from Day One, and to understand how to apply them to your company. We’re not looking for best practices — but for best principles. It’s all designed to drive your company to new storyteelling — and we are confident that many practical revenue-generating ideas will emerge from the field work conducted in a Commedia dell Arte.



Fees and Scheduling
Our standard fee for a two-day Commedia dell’ Arte is Euro 15.000, plus
travel & meeting expenses as incurred. Excursions can typically be
planned with about 60 days notice.
For more information or to arrange a Commedia dell’ Arte for your
company, contact us at +31 6 33661772 or send an email to