We are an agency that helps brands to engage creative people at a deeper emotional level.


Brands are adept at raising high hopes and expectations in the minds of creative people who are their customers or employees. But creative people today are getting increasingly cynical, sceptical and frustrated with brands who simply hold up the desired psychological destination signs (Freedom / Happiness / Calm / Good Relationships) without offering practical support in how to get to those places.

In other words, creative people are increasingly looking for brands to be more ‘meaningful’ – to genuinely help them to lead more fulfilled lives.

We know that creative people are commercially rewarding those brands that they consider to be meaningful. We believe that many brands would do well to exploit the fact that there is a large but often underdeveloped dimension to their offering that they could capitalise on.

This is where we can help.


We make a variety of interventions in the way the creative people experience a brand – in order that they better understand and love the offering.

We do this by adding a psychologically rich layer of content (manuals/products/films/books) to a brand’s services or products. We create this psychological layer by taking inspiration from the best thinking from over 2,000 years of creativity in human culture (designers, architects, writers, artists, inventors).

We work with staff and organisations to help them develop the deceptively hard ‘soft creative skills’ they need to succeed and grow.

Intelligence and practical knowledge are basic requirements for success at work. But taken alone they won’t make individuals or organisations stand out.

More than ever, staff today need to be able to develop creative new ideas, to communicate engagingly, to manage their emotions well and to foster meaningful relationships with those around them.

Our business storytelling knowledge-base is drawn from the best storytellers in art, movies, literature, design, architecture, psychology andphilosophy – as well as culture more generally. The content we develop is rigorous, practical and intelligent and delivered in engaging and playful ways. Creative development and a fully engaged workforce is our mission.

Whatever sector you’re in, if you’ve got an idea for a project or partnership, or need some creative inspiration, do give us a call.