About Masterclasses at The Heroine’s Journey

Our masterclasses are at the heart of what we do, and believe in, at The Heroine’s Journey. Our range of carefully curated storytelling masterclasses address the great challenges of a creative business and life, following the broad themes of storytelling:  Vocation, Money, Self-Knowledge, Creativity, Passion, Happiness/Flow, Creativity, Self Promotion, Time Management.

During the course of any of our masterclasses, you will be challenged with stories of heroines of the past and present to think deeply about the issues that matter most, and provided with a space to share your thoughts with other open-minded individuals. Our masterclasses are designed and taught by storytelling experts, and include a mix of lecture, conversation and group activity.

Masterclasses are on demand. You can book this class every business day of the year, you will be guided by Peter or one member of his team.

The Heroine’s Journey Masterclasses offer a small group of client participants – between 6 and 12 people – a guided and fascinating tour of various business venues and destinations to indelibly link the storytelling concepts of the Heroine’s Journey.  This experiential event is designed to show real-world examples of our various thoughts and ideas that make up the Heroine’s Journey storytelling framework.

Encounters Tailored for Your Project

Participants encounter firsthand the triumphs and failures of business storytelling and are guided to extract underlying principles that they can apply to their own business.

The client team gathers with Peter de Kuster in a predetermined “story -rich” city, such as Paris, London, Rome, Florence, Barcelona, Florence, Berlin, Madrid, Vienna, Amsterdam, Venice, Hollywood or New York. In each case, we recommend a city best suited for the client and then develop a tailored mix of tour stops based on the client’s industry and issues.

How The Heroine’s Journey Masterclasses Work

Typically, we begin Day One with a review of various The Heroine’s Journey storytelling  frameworks and tools then set off on our journey together, visiting all manner of creative professionals and businesses that exemplify principles of telling stories. By learning how to spot these storytelling frameworks and seeing them in action, you’ll begin think about the ways they can apply to your business.

On Day Two of your Masterclass, we debrief the lessons learned, using a number of different story questionnaire techniques to structure this time. The aim is to richly extract insights gleaned from the from Day One’s experiences, and to understand how to apply them to your company.

We’re not looking for best practices — but for best principles. It’s all designed to drive your company to new thinking — and we are confident that many practical revenue-generating ideas will emerge from the field work conducted in a Heroine’s Journey Masterclass.

Start with Peter de Kuster by planning a The Heroine’s Journey Masterclass and take the next step to improving your business and understanding the Heroine’s Journey storytelling principles detailed on his website.


You can reach Peter for questions about the program by mailing him at