Many talented and creative people struggle. The ones that make it have an intense desire to promote and succeed. An attitude that says, ‘you can’t stop me’.
Use your brain to get the word out. It’s called ‘sweat equity’ and the time and effort is an investment in you. It goes to show it doesn’t take money to make it. Creative people who make it don’t succeed because they are the smartest or most talented, they succeed because they persevere and keep putting one foot in fornt of the other and slowly but surely move closer and closer to success. I know nobody wants to hear this, but hard work combined with good ideas and talent is the not so secret formula for fame and fortune. If it is not a secret, how come everybody doesn’t do it? A major reason is that some of the creative person’s most endearing traits are offset with some not so great ones, like the desire for immediate satisfaction, short term thinking, and acute fear of failure and rejection. Some face their fears and force themselves to keep on, othes wilt and die under the pressure. They give up the dream, get a real job and sell off their gear. This is not the case for people who are passionate and committed to making it, no matter what.
I am getting goose bumps just writing this stuff. I know I have been tempted to quit at times and get a real job, NOT. I can’t tell you how many people told me I would not make it. I have proved people wrong again and again, and they have finally stopped betting against me. I believe it is because they know by now I will not give up, give in, or give a damn about what they say, I can’t be stopped, I won’t be stopped. Face your fears and move on.
What makes creative people keep pushing on and promoting. One word. Passion. You need to approach your creative business like it is Christmas morning and you find your favorite movie or book under the tree. Very, very lucky. Stay committed to what you love to do.
Think big. Even if you think it is impossible, go for it anyway. ‘No guts, no glory’, said Bette Davis. Saying ‘I can’t do it’ won’t get you anywhere. Instead say, ‘I’ll give it a go and see what happens’. It helps if you get lost in the process. Focus on the footwork. Take it one game at a time. This helps to keep your fears and worries at bay and out of the way. Quietly do something every day that pushes you outside your comfort zone when it comes to promotion.
Do it with passion. Passion and promotion go hand in hand. If you have a dream and are passionate about achieving it, you are more likely to be filled with enthusiasm (which is helpful for the self promoter) and able to sustain that enthusiasm over the long haul. When you are passionate it is much more likely you will be able to weather the rough times, the rejection and even the ridicule for believing in your dream.