Selling Your Story

If you want to get results, start connecting with the right side of the brain.

As successful professionals know, it’s all about making human connections—and it takes more than mathematical, selling, and organizational skills to make those connections. It takes intuitive insight and a desire to know who your clients are, so you can begin speaking a language they will understand


In this affecting and illuminating heroine’s journey in London in the footsteps of one of the greatest storytellers of this city Vivienne Westwood, Peter de Kuster talks about the three aspects of becoming a more intuitive professional:

  • Understanding the power of emotion in the decision-making process
  • Understanding your client’s story before attempting to tell your own story
  • Understanding the power of the analogy and metaphor in explaining your products and services


About Peter de Kuster

Peter de Kuster is the founder of Telling the Financial Story, the Passion Never Retires project,  The Heroine’s Journey & Hero’s Journey project,  a storyteller who helps professionals to create careers and lives based on whatever story is most integral to their lifes and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

You can contact Peter at