Your story―how it resonates in the public heart and mind―is your company’s most valuable competitive advantage. Yet, few professionals really know how brand story and meaning works, how to manage it, and how to use their brand story strategically.
Designed by Peter de Kuster this groundbreaking journey provides the illusive and compelling answer. Using examples drawn from the experiences of great storytellers , creative professionals and companies Peter shows that the most successful brand stories are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
The journey provides tools and strategies to:
• Implement a proven system for identifying the most appropriate, leverageable and impactful archetypal stories for any company and/or brand
• Harness the power of the archetypal story to align your business strategy to sustain competitive advantage
About Peter de Kuster
Peter de Kuster is the founder of The Heroine’ s Journey & The Hero’s Journey
Peter is founder of the Heroine’s Journey and Hero’s Journey project where worldwide thousands of professionals shared their story of making money doing what you love. He wrote 50+ books. Peter has an MBA in Marketing, MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.
You can contact Peter at firstname.lastname@example.org