The Power of Your Story. Rijksmuseum

With his Power of your Story wit and wisdom, let Peter teach you how to cope with the age of anxiety.

“500 years ago no-one died of stress: we invented this concept and now we let it rule us. We might have evolved to be able to miraculously balance on seven-inch heels, but as far as our emotional development is concerned we’re still swimming with the pond scum. If we don’t advance our more human qualities then we’re doomed evolution-wise to become cyborgs, with an imprint of an ‘Apple’ where our hearts used to be.” Peter de Kuster

Join Peter de Kuster – founder of the Heroine’s Journey – as he presents a guide to staying sane in a mad world.

We are frazzled. Constant stress is flooding our nervous systems with cortisol and adrenaline, making it impossible for us to focus – and ultimately leading us to burn-out. Peter knows this first hand: it almost killed him. He used success, money, pleasure as an armour to cover the chaos inside him. The Power of your Story came to the rescue – and not one to do anything by halves, he trained in story telling at the New York Film Academy, wrote tens of books  in the process, ultimately ditching traditional biz for a new career teaching creative people how to have good powerful stories to tell. Peter joins us at Sunday Morning in Amsterdam in the Rijksmuseum to share his story and his story telling techniques with the rest of us.


Peter examines with you inspired by the work of the great artists the way we tell stories about ourselves to ourselves — and, most important, the way we can change those stories to transform our business and personal lives.

“Your story is your life,” says Peter. As human beings, we continually tell ourselves stories — of success or failure; of power or victimhood; stories that endure for an hour, or a day, or an entire lifetime. We have stories about our work, our families and relationships, our health; about what we want and what we’re capable of achieving. Yet, while our stories profoundly affect how others see us and we see ourselves, too few of us even recognize that we’re telling stories, or what they are, or that we can change them — and, in turn, transform our very destinies.

Telling ourselves stories provides structure and direction as we navigate life’s challenges and opportunities, and helps us interpret our goals and skills. Stories make sense of chaos; they organize our many divergent experiences into a coherent thread; they shape our entire reality. And far too many of our stories, says Peter, are dysfunctional, in need of serious editing. First, he asks you to answer the question, “In which areas of my life is it clear that I cannot achieve my goals with the story I’ve got?” He then shows you how to create new, reality-based stories that inspire you to action, and take you where you want to go both in your work and personal life.


Our capacity to tell stories is one of our profoundest gifts. Peter’s approach to creating deeply engaging stories will give you the tools to wield the power of storytelling and forever change your business and personal life.


In cities around the world The Heroine’s Journey will present every sunday morning strictly secular Sunday Stories exploring the values we should live by today. We ask maverick creative heroines worldwide to give us their take on the virtues to cling to or the vices to be wary of in our complex world. Expect persuasive polemics, pop-song hymns and a powerful dose of inspiration for the week ahead.


10.20 Entry at the Rijksmuseum
10.40 Journey starts
12.30 Journey Ends