Building Your Extraordinary Creative Business Through the Power of Archetypes
Since 2012 Peter travels every day one hour or so from an interesting story of a creative heroine to another interesting story. The story of a creative heroine ―how it resonates in the public heart and mind―is the most valuable competitive advantage of your creative business.
Yet, few creative heroines really know how telling their story works, how to improve it, and how to use story telling strategically. This one day Heroine’s Journey in Paris by Peter de Kuster, founder of the Heroine’ s Journey provides the illusive and compelling answer.
Using stories of heroines in Paris of past and present, fiction and non fiction, Peter shows that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. This journey in Paris provides tools and strategies to:
• Implement a proven story system for identifying the most appropriate and leverageable archetypes for any creative heroine and her business and/or brand
• Harness the power of the archetype to align your creative business strategy to sustain competitive advantage
TIMETABLE – WED 29 FEBRUARY 2017
09.30 Tour begins (meet at Shakespeare and Company)
17.30 Tour concludes
General Admission: Euro 365.00 excluding VAT
You can reserve your place by mailing me at email@example.com