Your Client’s Story

Your Client’s Story

Amsterdam 22 – 25 March

This tour with Peter de Kuster will show any professional how to develop a unique business by understanding your clients story:

Employing Empathic Conversation.  Travellers will learn what matters most to clients when it comes to making decisions. They will learn how to find and use stories and illustrations from life, hobbies, and interests to explain creative products and services offered to clients.
Becoming a Better Biographer.  Participants will learn Peter’s  breakthrough The Heroine’s Journey Questionnaire Method and learn how to ask the questions that not only help them understand their clients better, but also forge stronger connections. Creative heroines will learn how to build better relationships by asking better questions.
Asking Questions that Get Results.  Participants will learn the three questions that unlock a client’s story.

Your Client’s Story is an inspiring and one-of-a-kind experience that has an immediate impact on business effectiveness.

Join us for a truly transformational vacation for the mind.

You can have a preview of Your Clients Story on a special website here

Practical Info

The price of this three day storytelling seminar is Euro 2850 excluding VAT per person

You can reach Peter for questions about dates and the program by mailing him at 


09.40    Tea & Coffee on arrival

10.00     Morning Session

13.00     Lunch Break

14.00     Afternoon Session

18.00     Drinks

Read on for a detailed breakdown of the Your Client’s Story itinerary.

What Can I Expect?

Here’s an outline of the Your Client’s Story journey.

Journey Outline


  • The Magnetic Power of Curiosity
  • Six Degrees of Separation
  • Why We Can’t Resist a Good Question
  • Find Out What Makes Each Client Unique
  • The Question is the Answer
  • Merging the Quantitative and the Qualitative


  • Where your Client Has Been
  • The Experience Inquiry
  • Where your Client is
  • How Your Client Got There
  • Where Your Client Wants to Be


  • Dialogues with the Small Business Owner
  • The Passion Never Retires Dialogue
  • Bring Meaning to My Money Dialogue

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lifes and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

Become a great Storyteller

That’s why I set up The Heroine’s Journey in the great cities of the world.  A new way to use the power of your story.  To guide you to life-changing, eye-opening movies, art, literature that truly have the power to enchant, enrich and inspire.

In this journey with Peter de Kuster you’ll explore your relationship with stories so far and your unique story identity will be sketched. You will be guided to movies, art, literature, myths that can put their finger on what you want to rewrite in your story, the feelings that you may often have had but perhaps never understood so clearly before; movies that open new perspectives and re-enchant the world for you.

You will be asked to complete a questionnaire in advance of your session and you’ll be given an instant story advice and movies to see to take away. Your full story advice and movies to see list will follow within a couple of days.