Your Story Challenges

Challenge 1.  Strategy engagement

A fast-paced world demands agile strategy and continuous engagement.

Why story-driven strategy engagement?

Highly engaged organisations – where people are clear on strategy and inspired to play their part – outperform their peers by 147% in earnings per share (Gallup, 2016).

But to really connect to a new strategic direction, people need more than abstract information. They need a reason to care and a reason to act.

Our story-driven approach wins hearts and minds. We emotionally engage teams with meaningful context and a compelling strategic purpose. We help people see the contribution they can make, and equip themselves to deliver it. We help leaders become powerful communicators and role models, inspiring their teams and building belief in a shared destination. We provide the motivation, means and momentum to shift mindsets and behaviours: creating a positive learning culture that celebrates its people and learns from personal examples of best practice and success – sustaining energy and focus and continuously accelerating performance.

We help people see the contribution they can make to the wider organisational journey, and equip them to deliver it.

What benefits will you gain?

As a result of our story-driven strategy engagement programme, you will achieve:

  • Aligned teams, functions and divisions, focused on a shared destination
  • Inspired and empowered employees: emotionally engaged in the wider strategic journey, clear on their role, fit to deliver and committed to play their part
  • Authentic leaders who inspire belief, trust and understanding
  • Dramatically accelerated execution of your strategic priorities, quickly translating words into action

How will we enable you to achieve this?

While the core components of our proven methodology form the foundation of every programme, we tailor our solutions to the specific needs of every client. A strategy engagement programme could look like this:

  • Co-create a clear, credible and compelling strategic narrative or story with senior leaders and wider stakeholders that brings strategy to life: ensuring everyone in the organisation can understand it, emotionally connect to it and feel personally compelled to deliver it
  • Align leaders to the story as authentic and inspiring role models, fit to lead their organisation through change with conviction and commitment
  • Help leaders take ownership of the story as skilled storytellers: confident in localising the narrative into a personally meaningful story that continuously inspires, engages and equips teams to deliver the strategy
  • Deliver high-impact, story-driven interventions from the boardroom to the shop floor – from large-scale events to facilitated workshops and creative multi-media campaigns – that inspire, engage and empower teams as drivers of change
  • Stimulate a culture of ownership, dialogue and involvement – an invitation for people at every level to explore and commit to the part they’ll play, share ideas for better ways of working and celebrate stories of progress and success
  • Help leaders and teams develop a lasting storytelling capability that creates a culture of continuous learning, improvement and positive recognition
  • Use focused story-driven Learning and Development programmes to equip teams rapidly with the necessary skills to deliver the new strategy
  • Build ‘movements of change’ to sustain strategic momentum: finding key influencers to share stories of best practice and innovation – embedding new behaviours and ways of working

Challenge 2.  Building a Brand culture

Markets are saturated. Products are generic. But customers demand something unique.

Why story-driven brand culture?

Strong brand cultures – that live their brand promise inside and out – command twice the wallet share of unaligned brands because they deliver a unique experience to their customers (Gallup, 2016). They recognise that their people are their most powerful ambassadors: the most trusted source of customer information – above marketing and PR efforts, CEOs or founders (Edelman, 2013) – and the gatekeepers of the customer journey.

A strong brand culture lives and dies by its story: the DNA that governs every interaction, every touch point, and every experience.

Our story-driven approach creates passionate employee champions: emotionally engaged in the brand’s journey, inspired by its purpose, and committed to bring it to life for every customer. We help people build empathy with customers, motivating them to deliver extraordinary experiences. We help leaders become powerful communicators and role models, inspiring their teams and empowering them to elevate the customer experience in new and creative ways. We provide the motivation, means and momentum to shift mindsets and behaviours: creating a positive learning culture that celebrates its people and learns from personal examples of customer service and success – sustaining energy and continuously improving customer focus.

We help people build empathy with customers, motivating them to deliver extraordinary experiences.

What benefits will you gain?

As a result of our story-driven brand culture programme, you will achieve:

  • The power to attract new customers, boost customer satisfaction, build brand loyalty and improve profitability through the performance of your people
  • Inspired employee brand champions, delivering the brand’s DNA through their behaviours with authenticity and consistency, day after day
  • A purpose-led culture, aligned inside and out
  • A storytelling culture of continuous learning, positive recognition and change readiness, where new recruits and experienced teams learn intuitively and improve performance continuously
  • Authentic leaders who motivate and inspire teams to go above and beyond as heroes of the story

How will we enable you to achieve this?

While the core components of our proven methodology form the foundation of every programme, we tailor solutions to the specific needs of every client, with products and services included as needed. A brand culture programme could look like this:

  • Co-create a clear, credible and compelling brand narrative or story with senior leaders and wider stakeholders inspires your people with a compelling purpose: ensuring everyone in the organisation understands it, emotionally connects to it and feels personally compelled to deliver it
  • Equip leaders to become skilled storytellers, confident in localising the brand narrative into a personally meaningful story that continuously inspires, engages and equips teams to deliver an authentic brand experience
  • Deliver high impact story-driven interventions from the boardroom to the shop floor – from large-scale events to facilitated workshops and creative multi-media campaigns – that unite and empower teams as heroes of the brand story
  • Capture and share extraordinary brand experience stories, using internal channels that recognise and reinforce story-sharing – empowering people to improve the way they work, adopt new behaviours, shift the norm and sustain momentum
  • Identify key influencers who can share their stories to showcase what a brand culture looks like, inspire teams and embed new ways of working
  • Harness brand experience role models to share stories that showcase what exceptional service looks like, inspire teams and embed new ways of working
  • If necessary, use service-focused Learning and Development to quickly equip teams with the necessary skills to sustain a true brand culture
  • Help leaders and teams develop a lasting storytelling capability to create a brand culture sustained by continuous learning, excellence and positive recognition

Challenge 3.  Culture change

To reinvent for customers, organisations need to shift their culture.

Why story-driven culture change?

In fast-changing markets, organisational performance has never been more dependent on the culture in place to support innovation and speed strategic execution. Inspired employees who find meaning and inspiration in their organisation’s purpose, values and leadership are 1.5 times more productive than when simply engaged, and 2.25 times more productive than when simply satisfied (Bain & Co, 2015).

But culture is out of kilter. 55% of millenial workers are not engaged by their organisation’s values or purpose (Gallup, 2016), and only 19% of companies believe they have the ‘right’ culture to deliver their objectives (Deloitte, 2017).

Cultures are built on the stories that shape and sustain ‘the way we do things around here’. Culture change with a compelling CEO-led story at its heart is 5.8 times more likely to succeed, and 6.3 times likelier when leaders unite behind a shared story of change. Initiatives that harness a network of change ambassadors to keep the story alive double their chances of success (McKinsey, 2017).

Our story-driven approach to culture change engages people’s hearts and minds in an inspiring shared narrative that overcomes resistance and inertia. We equip leaders with a story that gives context to the strategic journey, connects people to purpose, and shapes behaviours around strong organisational values. We help them become inspirational storytellers, building belief in a shared destination and authentically role-modelling mindsets and behaviours. We help people discover the contribution they can make and take ownership of delivering it. We harness a network of champions to bring the story to life across the organisation. We create a positive learning organisation that celebrates its people and learns from personal examples of cultural best practice – permanently changing ‘the way we do things around here’ for lasting engagement and significantly improved performance.

We equip leaders with a story that gives context to the strategic journey, connects people to purpose, and shapes behaviours around strong organisational values.

What benefits will you gain?

As a result of our culture change programme, you will achieve:

  • Dramatically accelerated culture change to support your strategic objectives
  • Leaders equipped to champion the culture, authentically role model its behaviours and influence their teams
  • Inspired and empowered employees: committed to the organisation, emotionally engaged in the wider strategic journey, clear on their role and motivated to play their part
  • A strong, purpose-led culture of transparency, accountability and high performance
  • An agile culture of continuous learning and change readiness, where teams learn intuitively and adapt easily
  • Aligned teams, functions and divisions, focused on a shared destination

How will we enable you to achieve this?

While the core components of our proven methodology form the foundation of every programme, we tailor solutions to the specific needs of every client, with products and services included as needed. A culture change programme might look like this:

  • Co-create a clear, credible and compelling strategic narrative or story with senior leaders and wider stakeholders that lays out a clear framework of values and behaviours and brings the culture to life, ensuring everyone in the organisation understands it, emotionally connects to it and feels personally compelled to contribute to it
  • Deeply align leaders to the story as a united team, committed to play their part as champions of the culture: embracing new ways of working as a team in service of the story, equipped to inspire their teams as authentic role models,
  • Help leaders take ownership of the story as skilled storytellers, confident in localising the narrative into a personally meaningful story that continuously inspires, engages and equips teams to keep the culture alive
  • Deliver high impact, story-driven interventions from the boardroom to the shop floor – from large-scale events to facilitated workshops and creative multi-media campaigns – that inspire, engage and empower teams as drivers of change
  • Help leaders and teams develop a lasting storytelling capability that creates a values-led culture of continuous learning, improvement and positive recognition
  • Use focused story-driven Learning and Development programmes to rapidly equip teams with the necessary skills to build the new culture
  • Build ‘movements of change’ to sustain cultural momentum: finding culture champions to share stories of best practice and inspiration – embedding new behaviours and ways of working
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