The Heroine’s Journey of Nataly Restrepo

What is the best thing that I love about my work?

What I truly love about my work is the continuous touch with reality. Everytime I start a project I have to touch base with real people, not with the idea of a market, not with the utopian vision of consumers, but we the authentic people that need to be deeply understood. I get to dig on the motivations and frustrations of people to find what they really need so I can design a real story with a meaningful product. Understanding how and why they eat, makes me also think of my own reality while being more rational about the food choices I make. It’s an enriching point of view which I like to think makes me more aware of the great diversity I live on.

What is my idea of perfect happiness?

The idea of happiness changes through life. I believe is finding and playing with the constant balance (and also imbalance) between my personal, professional, social and creative interests. These parts of my life play different hierarchical roles depending on my life stage. Right now, I’m probably putting more weight on my professional happiness, because what makes me happy right now is exploring my creative possibilities and understanding the responsible path I must embark to drive positive changes to the world of food.

What is my greatest fear?

Getting lost on the daily operational tasks and letting myself being enfolded by the unreal promises of the brands I work with. This might sound very cliché, nevertheless, the more I work with industry, the more I understand why they take their bad choices, so my fear is to mess up  my priorities and my self-motivations with these fake brand speeches.

What is the trait that I most deplore in myself?

Overthinking everything and being constantly unsatisfied.

Which living persons in my profession do i most admire?

Marije Vogelzang, because of her positive and creative initiatives to incite better relationships with food and because of her courage to find her own place in a new design field. Also I admire Danielle Nierenberg because of her strong positioning about food crisis and her wide scope of projects covering from agriculture, gender issues, climate change and sustainable food habits.

What is my greatest extravagance?

Contradicting people just because. A mental exercise to argumenting.

On what occasion would I lie?

To do good and to protect my insecurities, never to enhance myself, I always feel terrible when I have to do this.

What is the thing that I dislike the most in my work?

Dealing with superficial marketing,  selling stories that are not true and enabling celebritism.

When and where was I the happiest, in my work?

When I was contacted by an international food design platform I admire, to be part of their thinking network.

If I could, what would I change about myself?

I would love to believe more  in myself and reduce my micro-management obsession.

What is my greatest achievement in work?

Stimulate insightful discussions through meaningful ideas about how can we drive positive change for contemporary stakes.

Where would I most like to live?

In a renovated apartment in a cultural, dynamic, but human city, with a touch of latin soul.

What is my most treasured possession?

My piano and my books

What is my most marked characteristic?

Questioning everything I see and I hear.

What is my most inspirational location, in my city?

A park with high trees in the middle of a traditional neighborhood in my town city, Bogotá.

What is my favourite place to eat and drink, in my city?

I don’t have a favorite place. It depends on the day and the occasion, but I always prefer casual and hidden places, with unpretentious good food and exotic drinks.

What books influenced my life and how?

100 years of solitude, from Gabriel García Marquez, for teaching me about the regional customs of my country and Delirio, from Laura Restrepo, for her sensibility on her language to describe social relationships.

Who are my favorite writers?

Mario Vargas Llosa because of his incredible narrative skills and the deep and historical subjects of his books and Ernest Hemingway because of his delicacy on the way he treats time.

You Only Die Once. What music would I listen on my last day?

I will start with the Requiem from Mozart and I will finish with an inspiring song  that can be Oceania from Bjork or Hoppipolla from Sigur Ros.

Who are my heroes and heroines in real life?

I think the idea of a hero is very risky, it represents a thoughtless idealization of a character,  limiting the construction of your own thoughts.

Which movie would i recommend to see once in a lifetime?

Interstellar, because of its great visual value, its high level of understanding the complex timeline and the fascinating idea of having simultaneous realities.

What role plays art in my life and work?

Inspiration, freedom of thought, social catalyzer and raw pure creation.

Who is my greatest fan, sponsor, partner in crime?

My boyfriend, Isaac, who is always inspiring me with his creativity, his unconditional support while being the perfect person to bounce ideas with, he has always the best answers.

Whom would I like to work with in 2019?

Maybe it’s a little bit aspirational, but I would love to work with Massimo Bottura to understand more about the democratization of food.

Which people in my profession would i love to meet in 2019? What project, in 2019, am I looking forward to work on?

I’m looking forward to work in some project related to agriculture in latin america and also with food start-ups because I would love to be part of that flexibility to adapt new ideas and take them at an incredible speed to the market.

Where can you see me or my work in 2019?

I’ll keep working in Mexico in foodlosofia (http://foodlosofia.com/), writing articles in different medias (https://medium.com/@natalyrestrepo/the-real-cost-of-foodies-98bba78f9cd9), launching new educational programs in food design (soon the online diploma of food design thinking) and finally with a new creative project in Colombia and Mexico (little sneak peek: Studio Eatelier)

What do the words “Passion Never Retires” mean to me?

Passion is what is always going to inspire me to keep understanding more and more, and is also the constant reminder of all the things and projects that still need to be done!

Which creative heroines should Peter invite to tell their story?

Juanita and Valentina Añez, really talented musicians who created a whole new music genre in the latin american music scene.

How can you contact me?

Instagram: @natalyrestrepov

Facebook: @natalyrestrepo

Medium: https://medium.com/@natalyrestrepo

Porfolio: https://natalyrestrepo.myportfolio.com/

LinkedIn: https://www.linkedin.com/in/nataly-restrepo-19653b18/

Mail: n.restrepo23@gmail.com

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